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Alex Morgan and TOGETHXR Join Forces with Bet on Her App

In a landmark partnership that promises to revolutionize the women's sports landscape, acclaimed athlete Alex Morgan and the prominent women's sports media company TOGETHXR have collaborated with the popular Bet on Her app. This alliance aims to consolidate access and provide a more streamlined fan experience for the growing community of women's sports enthusiasts.

With women's sports witnessing an unprecedented surge in interest and demand, there is a clear need for enhanced access, content, and coverage. Morgan, along with TOGETHXR's vision, seeks to address this gap through a single, user-friendly platform that connects fans directly to their favorite teams, athletes, and leagues.

The Bet on Her app has been crafted specifically to tackle the disjointed experience often faced by women's sports fans. Featuring real-time highlights, live scores, statistics, and comprehensive schedules for over 60 global leagues, the app promises to deliver timely and relevant content to its users. Moreover, it includes an interactive map showcasing women's sports bars worldwide, further fostering community engagement.

As part of the partnership, both TOGETHXR and Morgan's investment venture, Trybe Ventures, have acquired an equity stake in Bet on Her, aligning their missions to enhance access and build a strong community around women's sports at a global scale. The collaboration is a natural extension of any individual strengths, blending TOGETHXR's storytelling abilities and extensive reach with the innovative features of the Bet on Her app.

Morgan, who co-founded TOGETHXR with fellow sports icons, has a clear vision. “Fans have always been loyal to women's sports, even when navigating multiple platforms for the content they crave,” she stated. “Bet on Her simplifies this process, allowing us to merge engaging storytelling with a functional tool that keeps fans updated on the dynamic world of women's sports.”

The app doesn't stop at basic statistics and schedules; it also serves up a vibrant women’s sports newsroom called “The Tea,” which curates articles from trusted sources, alongside a collection of top women's sports podcasts equipped with an audio player. Users can also enjoy a live social media feed to connect with the ongoing conversations from top journalists, leagues, and athletes.

Dana Drambarean, the founder and Chief Creative Officer of Bet on Her, emphasized the long-overdue shift in the industry. “Women’s sports fans have been neglected in terms of technology, but the enthusiasm has always been there. We created Bet on Her to fill this void—offering a space where women’s sports can thrive and celebrate as they deserve,” she noted.

With this collaboration, the vision is to not only accelerate the reach of the app but also engage a broader audience globally. As women's sports receive the spotlight they deserve, the partnership between Alex Morgan, TOGETHXR, and Bet on Her marks an essential evolution for fans everywhere. Download the Bet on Her app today from both the App Store and Google Play to explore and engage with everything women's sports has to offer.

About TOGETHXR

TOGETHXR is recognized as the leading women's sports brand, combining media and commerce to deliver engaging content that resonates with the evolving landscape of women's sports. Co-founded by Jessica Robertson and world-class athletes, it champions storytelling rooted in youth culture.

About Bet on Her

Launched in 2026, Bet on Her is dedicated to providing a comprehensive mobile platform for women's sports, amalgamating scores, schedules, news, and live experiences for fans of over 60 leagues worldwide. Its mission is to elevate the visibility of women's sports and create a nurturing community for fans.