#Israel #SimpliiGood #Spirulina #Smoked Salmon #Raanana

SimpliiGood’s Innovative Journey to Commercial Plant-Based Salmon

SimpliiGood, a subsidiary of AlgaeCore Technologies, is making waves in the food industry with its groundbreaking product: a 100% plant-based smoked salmon derived from spirulina microalgae. This innovation comes at a critical time, addressing the urgent need for sustainable seafood alternatives as overfishing continues to jeopardize marine ecosystems. With the recent $4 million funding boost and regulatory clearance from European Food Safety Authority (EFSA) as a non-novel ingredient, SimpliiGood is poised to bring this eco-friendly delicacy to the mainstream market.

Transitioning to Full-Scale Production

The company has successfully launched an extensive industrial manufacturing line, marking a new chapter in its operations. This facility is capable of producing hundreds of tons of texturized spirulina, allowing SimpliiGood to meet the anticipated rise in demand for plant-based proteins. According to Baruch Dach, CTO and co-founder, this process employs simple machinery reminiscent of pasta rollers, bypassing the need for complex and costly equipment typically associated with food production. Their spirulina is transformed into a high-quality smoked salmon analog, being a rich source of protein, sustainable, and nutritious—a harmonious blend of taste and health.

Dual Innovations Behind the Product

SimpliiGood's approach revolves around two proprietary technologies. The first involves decolorization, which maintains the valuable carotenoids found in spirulina while redirecting other components into supplements or natural coloring agents. This dual innovation ensures that the product maintains a visually appealing pale pink color, akin to real salmon. The second technology allows for the consolidation of the remaining materials into a high-moisture, texturized vegetable protein. The resulting product not only mimics the texture and glossiness of smoked salmon but also retains a concentrated source of nutrients, including iron and beta-carotene, offering clients customizable spirulina compositions based on their needs.

Market Launch and Consumer Engagement

Having completed pilot trials across several countries including Germany, Italy, and Israel, SimpliiGood is gearing up for its retail debut. Their spirulina smoked salmon creations will soon be available under various private label brands within the next six months. AlgaeCore’s commitment to sustainability is further emphasized by their cultivation practices which use natural sunlight and recycle over 98% of water, making spirulina a climate-friendly crop capable of rapid growth with daily harvesting.

CEO Liam Shalev expresses optimism about the market's response, stating that the product recently earned praise during trials and resonates with consumers increasingly looking for alternative proteins. The market potential appears clear, especially as traditional salmon fisheries face increasing pressure.

Addressing the Sustainability Crisis

As the industry moves towards greener solutions, SimpliiGood exemplifies how innovative technologies can create delicious, sustainable alternatives. Their spirulina-based smoked salmon not only meets a niche demand but also helps alleviate some of the pressure on dwindling fish populations worldwide. SimpliiGood stands ready to redefine how we perceive and consume seafood, providing a responsible option without compromising flavor or texture.

Conclusion

SimpliiGood’s plant-based smoked salmon is more than just a product; it represents a revolution in food tech and sustainability. With increasing support from investors, successful trials, and a growing consumer base that seeks eco-conscious options, this venture is set to lead the charge in the plant-based protein market. SimpliiGood continues to inspire a movement towards healthier, more sustainable eating practices, with their spirulina innovation at the forefront of a critical conversation about our food choices and their impact on the planet.