Stoneridge Welcomes Vivek Anand as Vice President for Global Sales Strategy

Stoneridge Announces Appointment of Vivek Anand

Stoneridge, Inc., a prominent player in the electronic technologies sector for commercial vehicles, has officially appointed Vivek Anand as its new Vice President of Commercial Strategy and Global Sales, effective November 2, 2026. This strategic move marks a significant step in reinforcing Stoneridge's position in a rapidly evolving market.

In his new role, Anand will report directly to the company’s President and CEO, Natalia Noblet. He will be responsible for overseeing various key areas, including sales optimization, product marketing, customer engagement, market analysis, and the overall sales and marketing strategy of the organization.

Natalia Noblet expressed confidence in Anand's capabilities, stating, "Vivek is an internationally experienced executive with a deep understanding of our industry, our customers, and the technologies shaping the future of mobility. He has established long-lasting relationships with major OEMs and has consistently shown an ability to align complex technologies with our customers’ needs across different regions. As we enhance the connection with our customers and innovate, Vivek's leadership will prove crucial in driving our next phase of growth."

Anand brings an impressive 30 years of global leadership experience in the commercial vehicle and automotive sectors. His expertise covers a wide range of areas, from commercial strategy to general management and from operations to product management. Before joining Stoneridge, Anand served as the Managing Director for the Nordics and the Global Vice President of Strategic Accounts at ZF. In this capacity, he led a multi-faceted industrial business and nurtured essential strategic relationships with top-tier global OEMs.

His previous roles include significant responsibilities in Driveline Systems, where he headed a €500 million global enterprise controlling manufacturing, engineering, and commercial operations. With a solid foundation in project management and procurement gained during his time with WABCO, he also made vital contributions as a leader in Asia Pacific sourcing at Aptiv.

Anand articulated his enthusiasm for joining Stoneridge at this pivotal moment, affirming, "I am excited to join Stoneridge at such a significant time in its growth. The company has forged a commendable reputation for innovation and partnership with customers. I look forward to collaborating with the talented global team, refining our commercial strategy, strengthening customer relationships, and expediting the introduction of our products and services to the market."

Academically, Anand holds a Bachelor’s degree in mechanical engineering and an MBA focused on Marketing. He has also completed the Leadership Development Program at the Saïd Business School, University of Oxford, and is recognized as a Six Sigma Green Belt.

About Stoneridge, Inc.

Stoneridge, headquartered in Novi, Michigan, stands as a global supplier of efficient electronic systems and technologies. Their offerings are designed to enhance vehicle intelligence while prioritizing safety and security across both on- and off-highway transportation sectors globally. To learn more about Stoneridge and its innovations, visit www.stoneridge.com.