#USA #Veeva Systems #Pleasanton #Vault CRM #Campaign Manager

Veeva Systems Enhances CRM Offerings with Vault Campaign Manager

Veeva Systems, a frontrunner in cloud software for the life sciences industry, has announced the launch of its latest iteration of the Vault CRM Suite. This innovative release not only marks a significant upgrade to the existing CRM capabilities but also introduces the Vault CRM Campaign Manager, thereby empowering companies to realize their vision of a fully connected approach to sales, marketing, and medical functions.

This new launch was officially announced on December 10, 2024, and reflects years of commitment to innovation within the Vault Platform. According to Arno Sosna, General Manager of CRM products at Veeva, this release signifies the delivery of the most advanced industry-specific CRM solution ever developed. "The integration of CRM onto the Vault Platform, alongside the addition of Service Center and now Campaign Manager, sets the stage for a new era of customer-centric engagement within the life sciences sector," he noted.

Unified Platform for All Teams

One of the key features of the Vault CRM Suite is its capability to integrate sales, marketing, medical, and service teams into a single platform. Utilizing a shared database means all teams can access the same data and content, fostering improved collaboration and increasing customer centricity. With this unification, companies can carry out multichannel campaigns seamlessly, employing both non-personal and field channels for coordinated customer engagement.

The new Vault CRM Campaign Manager is particularly noteworthy as it allows businesses to execute complex campaigns effectively. Additionally, included in the CRM Suite is the Vault CRM Service Center, which was introduced in August of this year, tailored for inside sales, contact centers, and hybrid representatives.

Rapid Adoption in the Industry

In the wake of the release, more than 30 organizations have already transitioned to the Vault CRM, with seven migrations from Veeva CRM to the new system anticipated to be completed by the end of this month. Furthermore, one of the top 20 global biopharmaceutical companies plans to migrate over 15,000 users to Vault CRM by the end of 2025, showcasing the growing confidence in the Veeva CRM innovations.

Upcoming Features and Engagements

Looking ahead, the suite is set to integrate new features powered by artificial intelligence, including the Vault CRM Bot and Voice Control, which will enhance usability and functionality even further. Companies interested in learning more about the latest release and future roadmap can participate in an update session led by Arno Sosna on December 12 at 11 a.m. ET, through Veeva Connect. Demonstrations of the Campaign Manager are also available at veeva.com/CampaignManager.

About Veeva Systems

Veeva has cemented its reputation as a key player in cloud solutions for the life sciences sector, dedicated to product excellence and customer satisfaction. Serving over 1,000 clients, which include the largest biopharmaceutical establishments as well as emerging biotech firms, Veeva continues to honor its commitment as a Public Benefit Corporation. This includes balancing the interests of a diverse group of stakeholders, including customers, employees, and shareholders. For additional information about Veeva and its range of products, visit veeva.com.

In conclusion, Veeva's latest Vault CRM Suite exemplifies its ongoing goal to create a fully connected experience across multiple facets of life sciences communication. With the incorporation of tools like the Campaign Manager, the company is set to redefine how businesses in this sector interact and engage with their customers.