#Japan #Tokyo #User Engagement #CHOOSE #investment gaming

Introduction

On September 10, 2025, CHOOSE, an innovative investment prediction and point-earning service, announced its significant upgrade aimed at improving user engagement while simultaneously providing value to advertisers. Following its initial MVP release in March 2025, the company recognized areas for improvement, such as maintaining user participation beyond the first few experiences.

Background and Goals of the Revamp

The rise of the side hustle culture and increasing interest in investments, particularly among younger demographics, prompted CHOOSE to venture into the market with its MVP. This initial version received positive feedback for its user-friendly design tailored for novice investors. However, data revealed that while about 90% of new users participated in their first prediction, only around 50% returned for a second attempt, with participation dropping further after the third engagement. Consequently, CHOOSE recognized the need for enhancements that would boost both retention and advertising effectiveness.

Overview of CHOOSE

CHOOSE transforms investment prediction into a user-friendly and gamified experience. Users can participate by simply guessing whether the Nikkei Average will rise or fall. The risk is minimal, as wrong predictions do not affect users negatively, while correct guesses earn them points that can be redeemed for digital vouchers, electronic money, or even cash. The introduction of advertisements for products like brokerage accounts or credit cards allows users to accumulate more points, amplifying their potential rewards.

CHOOSE's premise of making investment engaging, informative, and low-risk is its selling point, enabling users to gradually build their financial literacy in an accessible manner.

Key Features of the Revamp

1. Prediction Calendar Feature

The new prediction calendar displays users' prediction history in an accessible format, highlighting their attempts, successes, and winning percentages, allowing users to visualize their growth and progress in investment.

2. Continuous Bonus Feature

To motivate participation, CHOOSE has introduced a bonus system where users earn additional points for making predictions for consecutive days or for achieving precise predictions multiple times. Gamification elements increase user satisfaction by providing real-time feedback on their progress.

3. Ranking Feature

Users can engage further with the service through a monthly leaderboard showcasing top performers, who can earn rewards of up to 500 points. This competitive aspect encourages regular participation and enhances user retention.

4. Enhanced Advertising Visibility

New features designed to highlight high-value advertising offers while improving their visibility enhance user engagement and encourage more interaction with sponsored content, thereby increasing advertisers' ROI.

5. Streamlined Points Processing

Improvements in the velocity and reliability of points accumulation will ensure that users feel a sense of accomplishment, while advertisers benefit from precise tracking and effective measurement of their campaigns.

6. Strengthening Operational Foundations

An upgraded backend system provides stability and efficiency for service management, allowing CHOOSE to conduct flexible and timely campaigns and ensuring a seamless experience for users.

Anticipated Outcomes of the Revamp

The restructuring aims to improve user retention rates significantly, enhance advertising value for partners, and optimize operational efficiencies. With improved gamification and tangible growth metrics, users are likely to find more reasons to engage with CHOOSE, while advertisers can attract targeted audiences and generate valuable leads effectively.

CHOOSE's Vision and Philosophy

The philosophy behind CHOOSE is to make investing accessible and enjoyable, eliminating the trepidation many novice investors feel. Aimed at addressing challenges faced by new investors—including complexity and fear of losses—this service provides an appealing introductory platform for individuals interested in investing without the associated risks. The goal is to nurture interested users into developing financial knowledge and engaging with markets like never before.

For more details, visit the CHOOSE official site or their corporate site. Follow them for the latest updates on their platforms via their official X account.