#Japan #Tokyo #Minpaku #Jamm #StayX

The Launch of the JAMM Association

In a progressive move for the minpaku (private lodging) sector in Japan, matsuri technologies Inc. has announced its membership in the newly formed Japan Association of Minpaku & Small Accommodation Management (JAMM). This association, established on September 30, 2025, aims to connect operators and managers of minpaku and small accommodation facilities, fostering healthy market practices and community engagement. The president of matsuri technologies, Keita Yoshida, has taken the helm as the representative director of JAMM.

Background of JAMM's Establishment

With the surge of international tourists visiting Japan, the minpaku and small accommodation market has rapidly expanded, becoming vital for addressing diverse lodging needs and contributing to local economies. These establishments cater to long-term stays and the authentic experiences of local cultures that traditional hotels may not provide. They also stimulate local spending and broaden business opportunities for area service providers.

However, issues stemming from illegal or problematic minpaku facilities have arisen, causing neighborhood disputes that need resolution. In light of these challenges, key stakeholders in the minpaku sector have convened to take charge of the market’s healthy development and ensure coexistence with the community. JAMM's mission includes forming partnerships with government entities to strengthen regulations against illegal accommodations while advocating for a sustainable and fair market for all stakeholders.

Member Companies at Inception

The founding members of JAMM as of September 30, 2025, include:

• - matsuri technologies Inc.
• - DRILL Corporation
• - FDS Corporation
• - Unito Corporation
• - WeIns Corporation

These members set the foundation for JAMM, with plans to expand their network of associates going forward.

Key Activities

JAMM intends to pursue several initiatives to nurture the appropriate and healthy growth of the minpaku and small accommodation sector:

1. Promotion of Healthy Minpaku: By facilitating compliance with laws through checklists, promoting community coexistence activities, and clarifying legitimate operators on the association's website, JAMM aims to enhance the overall integrity of the industry.

2. Policy Proposals and Public Relations: Engaging in dialogue with government and local authorities to advocate for improvements in policies and to relay the industry's voice effectively, while also sharing examples of community engagement by member companies to raise awareness.

3. Collaboration with Government: Promoting partnerships for a shared approach to tackle illegal and problematic minpaku facilities, thereby fostering a robust connection between local businesses and administrative bodies.

4. Strengthening Inter-Member Collaboration: Through seminars and by providing operational guidance, JAMM will support the development of networks and improve standards across member companies.

Profile of the Representative Director

Keita Yoshida, serving as JAMM’s representative director, founded matsuri technologies in 2016. Under his leadership, the company has innovated systems for the minpaku and small accommodation sector. He introduced unique models combining residential and lodging services and has initiated various projects connecting inbound travelers with local communities since establishing the Housing Accommodation Council in 2022.

Representative Director’s Statement

“Minpaku and small accommodation facilities are essential pieces in Japan's goal toward becoming a tourism-oriented nation. By utilizing these options, international visitors can foster a deeper understanding and connection to local areas, encouraging them to return. While challenges from illegal and problematic establishments exist, treating all businesses equally poses a moral hazard and invites negative impacts in the long term. If all stakeholders, including operators and government agencies, fulfill their roles constructively, I believe we can design a promising system for sustainable resolutions going forward. At JAMM, we are committed to making industry initiatives visible while advocating for the proliferation of safe and sound minpaku options.”

Operations of JAMM (as of September 30, 2025)

• - President: Keita Yoshida (CEO of matsuri technologies)
• - Executive Director: Sadayuki Shoji (Head of Hospitality Business Division, FDS Corporation)
• - Director: Naohiro Noda (CEO of DRILL Corporation)
• - Director: Yutaro Kondo (CEO of Unito Corporation)
• - Auditor: Makoto Hattori (Director of Hattori Administrative Law Office)

What is StayX?

StayX is a revolutionary solution developed by matsuri technologies, focused on maximizing the value of spaces through software. It enables flexibility in transforming a space for various uses. Properties that could only be rented for two years can be repurposed for nightly stays or short-term rentals.

StayX covers all aspects of business, including online marketing, real-time inventory management, price adjustments, and AI-driven cleaning staff management, allowing for remote facility operation. By addressing labor shortages exacerbated by decreasing populations, StayX aims to build a new social infrastructure that meets the needs for space efficiently.

Visit StayX Official Website

StayX Official Site

Overview of Matsuri Technologies Inc.

• - Headquarters: 4-8-1 Kagurazaka, Shinjuku-ku, Tokyo, 162-0825
• - Business Areas: Information and communications, software development, residential lodging, real estate leasing
• - CEO: Keita Yoshida
• - Founded: August 2016
• - Capital: ¥100 million (as of February 2025)
• - Website: matsuri.tech

Overview of the Japan Association of Minpaku & Small Accommodation Management

• - Name: Japan Association of Minpaku & Small Accommodation Management (JAMM)
• - Abbreviation: JAMM
• - Location: 3-3-13 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - Representative Director: Keita Yoshida (CEO of matsuri technologies)
• - Established: September 30, 2025
• - Website: j-amm.jp

Inquiries for Press Releases and Interviews

Matsuri Technologies Inc.

• - Phone: 03-6228-0440 / Fax: 03-6228-0450
• - Email: [email protected]

Please note that any future-oriented statements in this press release do not guarantee actual results.