Mazda Achieves Landmark Safety Recognition with Eight Awards in IIHS 2025 TOP SAFETY PICK+ Category
In an impressive demonstration of its commitment to vehicle safety, Mazda has secured an unrivaled eight awards in the 2025 TOP SAFETY PICK+ category from the Insurance Institute for Highway Safety (IIHS). This achievement highlights Mazda's continuous efforts to prioritize the safety of both its drivers and passengers. With this recognition, Mazda moves significantly closer to its ambitious goal of reducing traffic fatalities to zero.
The IIHS, known for its rigorous safety testing protocols, recently announced the winners of its highly sought-after safety awards. The models that earned Mazda these accolades include the 2025 Mazda3 sedan, the Mazda3 Hatchback, the CX-30, CX-50 and its hybrid variant, the CX-70, CX-70 PHEV, CX-90, and the CX-90 PHEV. To qualify for these esteemed awards, vehicles must achieve top ratings in multiple critical assessments, including front and side crash tests and front crash prevention ratings, which also consider pedestrian safety.
David Harkey, the president of IIHS noted, 'The success of our award program depends on car manufacturers' commitment to safety. We congratulate Mazda for surpassing this challenge with eight vehicles that have earned the TOP SAFETY PICK+ designation, more than any other brand this year.' This recognition is particularly notable as the IIHS has increased the stringency of its evaluation criteria each year, making this the toughest year yet for competitors.
Mazda's outstanding performance in the latest crash tests of the IIHS, which necessitate higher levels of occupant protection in rear seats, played a crucial role in securing these awards. Every tested model received the highest or good rating, a feat achieved by implementing advanced safety features such as seatbelt pretensioners and load limiters in rear seats, along with advanced airbags. These features are standard across all Mazda models, underlining the company's commitment to safety.
However, Mazda's dedication to safety extends beyond merely protecting vehicle occupants. The company places significant emphasis on developing advanced collision-avoidance technologies that account for pedestrian safety across varying lighting conditions. This holistic approach enhances overall road safety and showcases Mazda's proactive stance in the automotive industry.
Tom Donnelly, the President and CEO of Mazda North American Operations, expressed, 'Mazda's commitment to protecting our customers and their passengers with the goal of eliminating fatalities from traffic accidents is evident in the latest awards we received from IIHS. We are truly grateful to IIHS for consistently imposing increasingly rigorous standards in safety testing that reflect real-world collision situations.'
For those looking to delve deeper into Mazda's advanced safety features and initiatives, additional information can be found on the official Mazda website at MazdaUSA.com. The IIHS operates independently as a non-governmental safety testing organization funded by the insurance industry, and for more insights on their safety criteria, visit IIHS.org.
Mazda, proudly founded in Hiroshima, Japan, has a rich history of innovative craftsmanship tailored to enhance the 'life in motion' of its customers. The company is dedicated to creating inspiring experiences through its vehicles by placing people at the heart of everything it does. Mazda North American Operations, based in Irvine, California, manages sales, marketing, parts, and customer service for Mazda vehicles across the United States, Canada, Mexico, and Colombia. Its Canadian operations are overseen by Mazda Canada Inc., while Mazda Motor de Mexico handles operations in Mexico and Mazda de Colombia takes charge in Colombia. For press images and further details about Mazda vehicles, visit their online press center at news.mazdausa.com. Stay updated by following @MazdaUSA across social media platforms, including Facebook, Instagram, X, YouTube, and Threads.