#United States #Delaware #Scientific Games #iLottery #Delaware Lottery

Introduction

In a groundbreaking collaboration, Scientific Games and the Delaware Lottery have launched an innovative iLottery program that is set to redefine the digital gaming landscape in the state. This newly introduced platform promises not just to enhance user interaction, but also aims to contribute significantly to the state’s education, health, and social service sectors.

Program Overview

The iLottery program is designed to provide Delaware Lottery players with secure and seamless access to an extensive range of world-class e-Instant games. By integrating this with the existing Delaware Lottery Players Club loyalty program, players can now enjoy a more rewarding gaming experience. The Delaware Lottery is already ranked as the tenth highest in the world for total sales per capita, a testament to its popularity and potential.

Enhancing Player Experience

Delaware Lottery Director, Helene Keeley, emphasized that Scientific Games' understanding of player psychology is integral to this new program. The iLottery initiative not only simplifies access to lottery games but also incorporates cutting-edge technologies designed to keep players engaged. This evolution ensures players can access games both online and at retail locations, encouraging participation and maximizing contributions to Delaware's General Fund.

Features of the iLottery Program

The launch of the iLottery program coincides with the expansion of several existing services offered by Scientific Games for the Delaware Lottery. Key features of the program include:

• - Healthy Play Program: Promoting responsible gaming practices.
• - Mobile First Design: Optimized user experience for mobile users.
• - Industry-Leading Bonus Engine: Players receive bonuses and rewards for their engagement.
• - Diverse Game Offerings: Access to over 250 eInstant games, including popular licensed games like MONOPOLY.

The integration of an advanced player account management system (SG PAM) ensures that all player activities and transactions are secure, from deposits to rewards.

Commitment to Responsible Gaming

A crucial component of the iLottery program is the focus on responsible gaming. Players can easily access resources and tools to manage their gaming habits effectively. Features such as budgeting tools and opt-out options are intended to promote safe gaming practices, ensuring players are well informed and able to gamble responsibly.

Player Loyalty and Engagement

The Delaware Lottery Players Club will serve as the backbone for player engagement through the new iLottery program. Members can leverage their loyalty points through a mobile app that allows ticket scanning and participation in exciting second-chance drawings. This integration effectively combines retail and digital play, providing multiple avenues for rewards and engaging gameplay.

Scientific Games' Role

Scientific Games holds a prominent position in the global lottery industry, providing comprehensive support through advanced technology and gaming solutions to 150 lotteries across 50 countries. This partnership highlights their commitment to innovation, performance, and security in the lottery space.

Conclusion

The launch of the Delaware Lottery's iLottery program signifies a strategic shift towards a more digital and rewarding gaming environment. By leveraging innovative technology and player-focused approaches, both Scientific Games and the Delaware Lottery are paving the way for sustainable growth and enhanced community contributions. As these organizations continue to evolve, players can expect an exciting, secure, and responsible gaming experience like never before.