LUX Unveils Its First Collaboration with Detective Conan in a Glamorous Launch

LUX and Detective Conan: A Unique Collaboration

LUX, a total beauty care brand under Unilever Japan, is excited to announce its first-ever collaboration with the iconic anime series 'Detective Conan'. Starting from September 16, 2025, the 'LUX Super Rich Crystal Series' will merge its dazzling hair care solutions with the thrilling world of Conan and his friends.

This innovative partnership aims to engage fans of all ages through unique participatory experiences. In collaboration with Ryougo Matsumaru, a renowned creator of mysteries, original puzzle activities will be showcased on a special campaign website. Three puzzles will be released on sequential days – September 16, 18, and 20 – allowing participants to challenge themselves while using hints from beloved characters within the series. To add excitement, those who share their puzzle answers on social media will have a chance to win exclusive LUX and 'Detective Conan' stickers, with a total of 3,000 prizes available!

Special Puzzles to Solve

The puzzles curated by RIDDLER are designed not only to entertain but to provide an immersive experience, enriching the world of the 'LUX Super Rich Crystal' series. Each day, a new puzzle will be made available, encouraging fans to get involved and have fun unlocking the challenges set by Kid the Phantom Thief.

Advertising Campaigns That Change

From September 22, LUX will take its collaboration further by launching captivating advertising visuals at 100 bus stops nationwide. This campaign aims to visually narrate the sparkling essence of 'LUX Super Rich Crystal' while drawing connections to the enigmatic journey of 'Detective Conan'. Particularly noteworthy is the innovative dual-faced poster that transforms its design between day and night, offering viewers a unique experience depending on the time they pass by.

Rich Legacy of LUX

Established in 1972, LUX has been a prominent name in hair care, resonating with users through its commitment to understanding and catering to the evolving needs of Japanese women’s hair care. Throughout its history in Japan, LUX has consistently delivered products that promote beautiful and lustrous hair, achieving the top spot in the shampoo and conditioner market for eight consecutive years.

As LUX embarks on this partnership with 'Detective Conan,' it continues to stand at the forefront of beauty innovation, encouraging individuals to embrace their unique beauty. Through initiatives like the 'LUX BRAVE VISION 2030', LUX aims to inspire confidence and self-love, building a community where everyone can celebrate their individuality.

The combination of LUX's premium product offerings with the engaging narrative of 'Detective Conan' guarantees an exciting experience for all participants, where beauty meets mystery.

For more information about the campaign and to participate in the puzzles, visit the official campaign website.