Kikkoman Launches a Recipe Suggestion Service on LINE to Help Daily Cooking

Kikkoman's AI Recipe Service Launches on LINE

Kikkoman Corporation is excited to announce the launch of its new recipe suggestion service, "Mitukaru♪Kyō no Gohan," starting January 26 on its official LINE account. This innovative service utilizes a conversational AI agent, allowing users to engage in a friendly dialogue with Kikkoman’s official character, Naanichan, as they explore over 9,000 recipes available on their Home Cooking website.

Many people often find themselves wondering, "What should I cook today?" This common dilemma can arise from the lack of inspiration, the urgency to use ingredients already at home, or the need to cater to family preferences. With that in mind, this service was developed with the hope of making everyday cooking enjoyable and easier for everyone.

How the Service Works

Using the "Mitukaru♪Kyō no Gohan" service is simple and convenient. By sharing details about their ingredients, cooking time, and personal tastes in a conversational format via LINE, users can receive tailored recipe recommendations. For example, by inputting a query such as, "What should I cook today, given I have bell peppers and pork belly?" the AI analyzes the input and suggests optimal recipes drawn from Kikkoman’s extensive catalog.

Research conducted by Kikkoman indicates that 57% of respondents find planning meals to be the most cumbersome kitchen task. Other challenges include washing dishes and preparing ingredients. With "Mitukaru♪Kyō no Gohan," users can approach meal planning with the casual ease of chatting with a friend, making it a less daunting daily chore.

Using the Service

To access the service, users need to add Kikkoman’s official LINE account as a friend. They can simply tap the option "Try It Out▶" on the menu at the bottom of the chat interface. (Account Name: Kikkoman)

Who is Naanichan?

Naanichan is Kikkoman’s corporate mascot, inspired by the company’s iconic soy sauce bottle that has been sold since 1961. Naanichan aims to share Kikkoman’s passion for food and to inspire people to appreciate its significance. This character frequently engages users in discussions around delicious food through social media and the official website, asking questions like, "What does tasty mean?"

Kikkoman's commitment to suggesting recipes started back in 1973 with its telephone-based service, "Kikkoman Moshi Moshi Cooking." Over the past 50 years, the company has evolved its offerings to include booklets, websites, and mobile applications, adapting to changing times and customer needs while continuing to support daily cooking.

Kikkoman remains dedicated to enriching lives and promoting health with valuable recipes and information.

Key Launch Details

1. Launch Date: January 26, 2026
2. Service Account: Kikkoman Official LINE Account (Free)
- Kikkoman LINE Account Link
3. Tool Name: Ligla (Time Technologies Co., Ltd.)
- Ligla Website
4. Customer Support Contact: Kikkoman Customer Support Center TEL: 0120-120358

Global Reach of Kikkoman’s Recipe Suggestions

Kikkoman has been providing recipe recommendations for over 50 years. From Japan, where the service is known as "Home Cooking," to North America, where teriyaki dishes are particularly popular, the company adapts to different cultures and preferences. In Europe, they offer a wide range of recipes catering to various dietary needs. No matter the location, Kikkoman ensures that its beloved soy sauce enhances dishes around the world.