Chery's Transformable 7-Seater SUV Debuts at GAIKINDO
On November 24, 2025, Chery Automobile Co., Ltd. celebrated a significant milestone in the automotive industry with the launch of its first transformable 7-seater SUV, the 'Chery X,' during the GAIKINDO Jakarta Auto Week (GJAW). The event attracted numerous prominent Indonesian media, including representatives from leading outlets like Kompas and Detik, all curious to witness this innovative vehicle that promises to redefine family mobility.
The Chery X proudly stood at the center of an engaging and immersive event space, showcasing its bold design features. With highlights such as the striking 'tiger roar' front grille, 'tiger eye' taillights, and three unique 'claw mark' character lines, it presented an impressive visual appeal that resonated with attendees. The transformative interior layout of the vehicle also captivated the audience, demonstrating Chery's commitment to pushing the boundaries of conventional automotive design.
This launch comes at a crucial time for Chery, addressing the modern demand for versatile vehicles capable of adapting to various family needs. Designed to meet the challenge of a vehicle that can serve multiple purposes, the Chery X aspires to seamlessly accommodate up to 99% of family scenarios. With its substantial dimensions—measuring 4,900 mm in length and featuring a wheelbase of 2,800 mm—this SUV is designed to maximize space and comfort.
Versatility at Its Core
The Chery X is characterized by its flexible interior layout. Its second-row seats are foldable while the third-row seats can be quickly configured to adapt to passengers or cargo needs. With ease, this SUV transitions from a 7-seater for daily commutes to a lavish 4-seater for extended trips, a camper for weekend getaways, or an open off-roader for adventurous outings. This versatility is designed to cater to diverse lifestyles and family requirements.
The model has been specifically engineered for Indonesia's diverse terrains, emphasizing a fully waterproof drivetrain that includes the powertrain, transmission, electric motors, and battery system. With a water depth capability of 700 mm and a ground clearance of 220 mm, it excels in navigating muddy paths and shallow streams. This performance-oriented design ensures reliable operation across the country's varied landscapes, making it an ideal choice for families and adventurers alike.
With this introduction, Chery not only fills an essential gap in Indonesia's multi-purpose SUV market but also enriches its product portfolio, expanding the types of vehicles available to meet the needs of families, off-road explorers, and individual users. The announcement marks a strategic move for Chery, challenging traditional vehicle limitations and aiming to solidify its competitive edge in the region.
The brand's philosophy is encapsulated in the motto 'One vehicle, endless lifestyles,' which reflects its dedication to providing intelligent mobility solutions that empower families in Southeast Asia and beyond with new opportunities for a dynamic lifestyle. As the automotive landscape continues to evolve, Chery strives to lead the charge towards a future where flexibility and innovation go hand in hand.
Chery's commitment to innovative family mobility is evident, and with the Chery X, it is poised to create a significant impact in the automotive market, setting a new benchmark for transformable SUVs worldwide.