Bloomberg Enriches Alternative Data Platform with Similarweb Traffic Insights

Bloomberg Strengthens Alternative Data with Similarweb Integration

In a significant move to elevate its alternative data offerings, Bloomberg has integrated Similarweb's web traffic analytics into the Bloomberg Terminal. This enhancement, effective from June 4, 2025, brings forth an expansive array of insights into online traffic performance, supporting investor decisions in increasingly volatile markets.

With this collaboration, Bloomberg Terminal users can access near real-time online performance data spanning over 3,000 public and private companies. This seamless integration is executed via the {ALTD} function, allowing investors to better understand consumer behavior and market trends.

The Importance of Alternative Data in Today’s Market

In the era of digital-first interactions, companies' online engagement often signals performance changes ahead of traditional metrics. Accessing Similarweb's data enables Bloomberg users to stay ahead of market shifts and emerging trends, driving more informed investment choices. This incorporation of web analytics into the Bloomberg Terminal signifies Bloomberg's commitment to offering predictive signals that resonate with client needs in a fast-paced financial landscape.

Or Offer, Co-Founder and CEO of Similarweb, expressed enthusiasm about this partnership, stating, "Understanding online behavior is more critical than ever, especially in a world driven by digital interactions. Our collaboration with Bloomberg will empower investors to spot trends and benchmark competitive activities with confidence."

Richard Lai, Global Head of Alternative Data at Bloomberg, underscored the urgency for quicker signals in investment decisions. He remarked, "Integrating Similarweb’s data directly into our platform allows clients to navigate the complexities of today’s market more adeptly, enhancing their ability to make timely decisions."

Expanding Company and Sector Coverage

Bloomberg's inclusion of Similarweb’s robust analytics is notable not just for the breadth of accessible data but also for the depth it affords investors. Key highlights from this enhancement include:

- Expanded Company Coverage: The integration allows for the coverage of over 3,000 companies, significantly increasing the breadth of Bloomberg’s data offerings.
- Sector Diversity: Coverage extends across vital sectors like SaaS, e-commerce, AI, streaming, technology, media, and health care.
- Enhanced KPI Tracking: With improved metrics tracking, users can validate trends against various alternative datasets, thus refining their investment strategies further.

Similarweb adds to Bloomberg's existing arsenal of alternative datasets, which already features consumer transaction data from Bloomberg Second Measure and foot traffic data from Placer.ai. This multi-layered approach presents investors with a comprehensive view of company performance and macroeconomic shifts, equipping them with the necessary insights to navigate investment landscapes proficiently.

About Bloomberg and Similarweb

Bloomberg stands at the forefront of business and financial information, providing essential tools that enhance transparency and collaboration in financial markets worldwide. With a reputation for delivering trusted data and insights, Bloomberg continuously invests in technologies that foster informed decision-making.

Similarweb, renowned for its expertise in web analytics and digital performance metrics, serves as a valuable ally to Bloomberg. By harnessing data from over 200 million devices and 100 million websites, Similarweb equips investors with critical information needed for astute market navigation.

As Bloomberg continues to innovate and expand its capabilities, this partnership represents a pivotal moment in the evolution of alternative data analysis, solidifying its role as an indispensable resource for investors seeking a competitive edge in the market.

Conclusion

The integration of Similarweb's analytics into the Bloomberg Terminal signifies a forward-thinking approach to financial data and investment strategy. As the financial landscape becomes increasingly reliant on digital behaviors and insights, Bloomberg's expansion offers clients the necessary tools to harness emerging trends and make informed decisions that can enhance their portfolios and efficiencies in an unpredictable market environment. Investors looking to leverage alternative data should take note of this significant enhancement to Bloomberg's offerings and consider the insights it brings to the table.