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Unlocking Success in Government Pitches

In recent years, the landscape of local government collaboration has evolved significantly, necessitating fresh strategies for businesses aiming to engage in BtoG (Business to Government) sales. The Japanese Management Association is hosting a free online seminar titled "Empathy is Key! Reducing Mismatches in Public-Private Partnerships," scheduled for November 12, 2025. This seminar sheds light on common challenges and provides actionable tips for effective municipal sales.

The Concept of Mismatches in Collaborations

As local governments tackle increasingly complex issues, including regional revitalization and sustainable urban development, the demand for effective public-private partnerships is on the rise. However, many businesses struggle to establish meaningful connections with local authorities, resulting in missed opportunities. Typical hurdles faced include:

• - Difficulty in engaging local agencies
• - Proposals that fail to capture interest or receive approval
• - Progress stalls even after selection
• - Uncertainty in sales outcomes in municipal sectors

The upcoming seminar aims to address these challenges by providing clear solutions and insights on how to navigate the complexities of municipal engagements.

Meet the Instructors

Koichiro Hiruta
As the Chief Commercial Officer of the Public-Private Partnership Research Institute and a Civic Tech advocate, Hiruta will introduce strategies for reducing mismatches in collaboration. With a rich background as a former public servant, he emphasizes the importance of creating "good examples" through cooperative efforts between businesses and local governments. His experience includes establishing community hubs and promoting Civic Tech initiatives in Aichi Prefecture.

Ryotaro Shibata
From the General Secretariat of the Japanese Management Association, Shibata specializes in facilitating public-private partnership exhibitions and supporting municipal sales efforts for companies. His passion for bridging gaps and solving challenges in government collaborations will provide attendees with valuable insights.

Seminar Agenda (Tentative)

• - Case Studies on Government Pitches: Learn from real-life examples of successful municipal sales.
• - Common Issues Faced by Businesses: Discussion on frequent pitfalls and how to avoid them.
• - Three Key Perspectives to Reduce Mismatches: Deep dives into enhancing approach strategies through perspective shifts and project management practices.
• - Advisory Insights from Experienced Public Servants: Direct advice on how to effectively communicate with municipalities.
• - Q&A Session: An interactive segment where attendees can seek clarification and further insights.

Event Details

• - Title: Empathy is Key! Reducing Mismatches in Public-Private Partnerships
• - Date: November 12, 2025, from 11:00 AM to 12:00 PM
• - Format: Online (Live on Zoom)
• - Target Audience: Sales representatives targeting government entities and municipal officials engaged in public-private collaborations
• - Cost: Free
• - Organizer: Japanese Management Association and Public-Private Partnership Research Institute

All participants will receive a PDF of the seminar materials as a special benefit.

The Public-Private Partnership Research Institute: An Overview

This institute operates under the guiding principle of "Creating Good Examples Together," facilitating collaborations between local governments and businesses. By introducing matched enterprises to address social challenges and navigating collaborations, they aim to foster sustainable urban development.

Overview of the Local Government Fair 2026

The upcoming Local Government Fair, set to take place in July 2026, will focus on the theme of public-private partnerships, promoting innovations in local government management to enhance community welfare and richness.

This event serves as an excellent opportunity for businesses looking to expand or initiate their municipal sales strategies, providing a platform for PR, networking, and business opportunities.

For further details and to register for the seminar, visit the following link: Sign Up Here