#Japan #AI #Tokyo #Snowflake

Summary of Snowflake's Recent Press Briefing

On July 2, 2026, Snowflake Inc. held a press briefing in Tokyo aimed at informing media outlets about its latest business updates. The event was led by Ryūji Ukita, the CEO of Snowflake Japan, and Kazuhiro Iguchi, the Senior Vice President of Solution Engineering. They detailed strategies to realize a new concept called the "Agentic Enterprise," while also highlighting collaborative efforts with NTT Data's AI Business Division.

Strong Growth in the Japanese Market

Opening the briefing, Ukita addressed the current state of business in Japan, emphasizing that the Asia-Pacific region, particularly Japan, is significantly outpacing global growth rates. He proudly reported that Japan is a key driver for Snowflake's business performance.

Ukita shared insights from the recent Snowflake Summit 26 held in the U.S., where he declared the era of the "Agentic Enterprise." He stressed that the landscape is shifting from merely discussing AI to actively implementing it. "Without a robust data strategy, there can be no effective AI strategy. Data is crucial for differentiation in the market," Ukita stated, underlining the importance of data in driving business success.

Components of the Agentic Enterprise

Following Ukita, Iguchi elaborated on the four critical components supporting the Agentic Enterprise: AI Models, Enterprise Data and Context, Agent Control Planes, and Software and Applications. He introduced innovative product updates designed to facilitate this new paradigm, notably the personal agent for knowledge workers, named "Snowflake CoWork," and the AI coding assistant for developers, referred to as "Snowflake CoCo."

Iguchi emphasized that Snowflake is unique in offering integrated security solutions for agents and data infrastructure, ensuring that both elements are managed cohesively.

High AI Utilization and Collaboration with NTT Data

Readdressing the audience, Ukita shared that Snowflake itself employs CoCo in various departments, including sales, HR, and marketing, resulting in markedly reduced log analysis times within support teams. This hands-on use of AI applications showcases Snowflake's commitment to its solutions.

Special guest Rintaro Watanabe from NTT Data also highlighted their collaborative efforts, incorporating the practical knowledge garnered from their organizational practices into the construction of business systems. Watanabe noted the importance of not only implementing AI but continuously refining its use. He expressed optimism about the collaborative outcomes and innovative business results that could stem from deploying Snowflake CoCo and Snowflake CoWork.

Conclusion

Snowflake is fostering a transformative future driven by AI and solid data strategies. With over 13,900 customers, including leading global corporations, Snowflake stands at the forefront, continually aiding businesses in leveraging data and AI for more rapid innovations. The recently articulated strategies and products are designed specifically for the Japanese market, marking a significant step forward in Snowflake's growth trajectory.

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