#Japan #Tokyo #DearOne #Dual CX Loop #True Data

Introduction

In a move set to revolutionize customer engagement, Hakuhodo Inc., True Data Corporation, and DearOne Co., have teamed up to launch the "Dual CX Loop for Retail™". This innovative solution combines retail data, media, and applications to significantly enhance the customer experience across various touchpoints.

The Power of Collaboration

This collaboration leverages the strengths of each company. Hakuhodo, recognized for its creative prowess, focuses on making shopping enjoyable through engaging content and functional design. True Data brings expertise in data-driven marketing, utilizing analytics to tailor offerings to consumer needs. Meanwhile, DearOne excels in app development and customer success, ensuring seamless integration and user-friendly experiences.

What is the Dual CX Loop for Retail™?

At the core of the Dual CX Loop is the concept of “CX orchestration.” This framework allows companies to harness data generated at various customer touchpoints—primarily through apps—to create a continuous feedback loop. By analyzing this data on an integrated marketing platform, businesses can gain deeper insights into consumer behaviors and preferences, further enhancing customer experiences. This approach is designed to address the challenges retailers face in improving the customer experience (CX) through effective app strategies.

Addressing Retail Challenges

As customer experience becomes increasingly critical in the competitive retail landscape, many companies have prioritized app-based strategies. However, a survey found that while 90% of consumers engage with features like point collection and coupon use, many other app functionalities struggle to enhance the customer experience effectively. This situation highlights a gap in translating app features into impactful consumer benefits.

Features of Dual CX Loop for Retail™

The Dual CX Loop for Retail™ aims to close this gap by providing an integrated solution that incorporates the strengths of its partner companies.

1. Tailored Experience Design by Hakuhodo

Hakuhodo's strengths in consumer-centric experience design enable them to create user interfaces (UI) that make shopping enjoyable and convenient. Leveraging their extensive experience in various digital media, they support the development of integrated marketing platforms that enhance consumer insights and experiences.

2. Data-Driven Marketing from True Data

True Data focuses on leveraging data across various stages—including analysis, targeting, promotions, and effectiveness review. By utilizing insights from member purchasing patterns, they enhance user engagement and loyalty through personalized offers. True Data’s expertise ensures that companies can effectively utilize data not only within their apps but also for advertising purposes, driving further adoption and use of retail media.

3. App Development and Customer Success by DearOne

DearOne offers flexible app development solutions tailored to meet evolving customer needs. Their commitment to customer success means they will support businesses even post-launch, ensuring the app continues to grow and evolve alongside customer expectations.

Growth Loops for Retail and Brands

The Dual CX Loop is designed to create reciprocal growth for both retailers and manufacturers.

For Retailers:

• - Experience Design: Crafting shopping experiences that engage consumers.
• - Increase Engagement: Enhancing app usage frequency and expanding the user base.
• - Monetizing Engagement: Delivering valuable advertising opportunities without compromising the customer experience.
• - Reinvesting Revenue: Utilizing advertising earnings to further enhance user value.

For Brands:

• - UnderstandingConsumers: Gaining insights through increased engagement levels.
• - Effective Branding Campaigns: Developing impactful advertising and promotional strategies.
• - Driving Growth: Elevating brand value and recognition among consumers.
• - Collaborative Investments: Leveraging growth to increase investment in retailer relationships.

Upcoming Visibility at NRF APAC 2025

Hakuhodo is set to showcase the Dual CX Loop for Retail™ at the upcoming NRF 2025: Retail's Big Show Asia Pacific in Singapore, held from June 3 to 5. This event will demonstrate how this collaborative effort can transform customer experiences in retail.

About the Companies

DearOne Co.

Part of NTT Docomo's marketing space, DearOne specializes in official app development through its innovative platform, ModuleApps 2.0, and a retail media platform that promotes cross-retail advertising.

True Data Corporation

True Data has spent over 20 years helping retailers enhance their data utilization, focusing on improving relationships through effective promotional solutions and AI-powered services.

In conclusion, the launch of the Dual CX Loop for Retail™ is poised to change the way retailers connect with consumers, ultimately leading to enriched customer experiences and increased loyalty.