#Japan #Tokyo #Pet Care #GrooMe! #Fluv

Strategic Partnership: GrooMe! and Fluv Join Forces

In an exciting development in the pet care industry, the mobile grooming service "GrooMe!" has officially entered into a strategic partnership with the pet care platform "Fluv." This collaboration aims to create a new ecosystem that addresses two significant societal challenges: enhancing the quality of life for pets and their owners, and maximizing the income potential for groomers.

Market Context

The pet-related market in Japan is projected to reach ¥1.9 trillion by 2024. Concurrently, Japan's freelance economy has grown, reaching approximately ¥20.32 trillion, encompassing a workforce of around 13 million people. Given these trends, this partnership underscores the increasing importance of quality pet care and the evolving nature of work in this sector.

Addressing Societal Issues

Challenge 1: Improving the Quality of Life for Pets and Their Owners

• - Balancing Work and Pet Care: With a rise in dual-income households, pet owners struggle to find time for proper pet care.
• - Stress from Transport: Traveling to grooming facilities often causes unnecessary stress for pets.
• - Demand for In-Home Care: There's a growing expectation for pets to receive professional care in a familiar environment.

Challenge 2: Stabilizing Groomer Income

• - Skill Development: Many groomers face issues around skill acquisition and insecure work conditions without proper social security.
• - Career Viability: Groomers often feel compelled to abandon their passion due to economic uncertainties or lack of flexible work structures.

Benefits of the Partnership

Advantages for Pet Owners

• - Streamlined Services: A single app will facilitate all pet care services, enhancing convenience.
• - Stress-Free Environment: Services provided in familiar home settings alleviate stress for pets.
• - Optimized Time Efficiency: Integrating grooming with sitting services improves time management for pet owners.

Advantages for Groomers

• - Expanded Opportunities: The integration of both companies' networks will increase job opportunities for groomers.
• - Enhanced Earnings: By leveraging multiple skills (e.g., grooming plus health checks), groomers can enhance their earning potential.
• - Support for Long-Term Client Relationships: The collaboration fosters stability in groomers' income through the development of long-term client relationships.
• - Flexibility in Work-Life Balance: Groomers can enjoy a better work-life balance, accommodating both personal and professional commitments.

Market Impact

• - Creation of a New Market: The partnership targets the demand for high-value pet services and combines this with the robust growth in the freelance sector, which has seen a 39% increase over the past decade.
• - Shift in Pet Care Services: There is a clear movement from traditional facility-based pet care models to home-focused solutions.

Future Plans

• - Cross-Referral System: Establishing a system for mutual referrals between both companies' clients.
• - Training Programs: Implementing training programs to enhance the skills of both groomers and sitters.
• - Joint Marketing Campaigns: Conducting awareness campaigns aimed at improving the brand image among pet owners.
• - Industry Advocacy: Creating a more robust infrastructure to elevate the entire pet care industry through collaborative efforts.

Statements from Company Leaders

The leadership from both GrooMe! and Fluv expressed their enthusiasm for this partnership:

Yasuharu Hirai, CSO of PIXIS and GrooMe!: "We are thrilled to establish this strategic partnership. Both GrooMe! and Fluv share a vision for improving the lives of pet owners and providers, and we believe this partnership will create significant social impact."

Hiroshi Yamamoto, CEO of FluvJapan: "The current pet care services are not sufficiently widespread or accessible in Japan and Asia. Fluv aims to close this gap by collaborating with other pet care businesses to ensure a strong connection between pets, their owners, and caregivers."

About GrooMe!

GrooMe! connects pet owners with groomers, aiming to provide a safe and comfortable environment for pet care at home. By minimizing the burden of travel and time constraints, GrooMe! seeks to enhance the quality of life for pets and their owners while offering groomers new, flexible working conditions and stable income opportunities.

Explore GrooMe! here: GrooMe! for Pet Owners and GrooMe! for Groomers.

About Fluv

Founded by Candace Chen in Los Angeles, Fluv aims to create a world where pet owners can confidently enjoy their travels while ensuring their pets are well-cared. With a commitment to revolutionizing pet care, Fluv works towards providing safe and enjoyable experiences for both pets and their owners.

You can learn more about Fluv at Fluv for Pet Owners and Fluv for Sitters.

For Media Inquiries:

• - GrooMe! Press Contact: [email protected]
• - Fluv Press Contact: [email protected]