#Japan #Tokyo #rom&nd #Eyelash Curler #Hinano Segawa

The Rise of the New rom&nd Eyelash Curler

In the bustling world of Korean cosmetics, rom&nd has made its mark, particularly with their standout products like the Juicy Lasting Tint. Recently, the brand has expanded its offerings beyond just makeup and introduced a new beauty tool – the Eyelash Curler, coming in four colors, starting from mid-March 2026, exclusively available at Don Quijote stores across Japan.

A Unique Twist on Eyelash Curling

Rom&nd recognizes that the angle of the eyelashes can drastically change the overall look of makeup. Traditionally, eyelash curlers serve a single purpose: enhancing the curl and lift of your lashes. With the new Eyelash Curler, rom&nd has taken it a step further by focusing on the overall eye impression, making it a must-have tool in any makeup kit.

The design of the Eyelash Curler features a gentle curve that conforms to the natural line of the eyelids, allowing for a comfortable grip and effective curling from the roots of the lashes. The concept is all about making ‘adorable angles’, a term that resonates with their branding and audience. Influencer and model Hinano Segawa has expressed her fondness for this product, noting its balance between functionality and aesthetic appeal, which makes it perfect for daily use.

Product Details

The rom&nd Eyelash Curler is compact, measuring 36x97mm, and is priced at 880 yen (including tax). It's designed with users in mind; the curve not only amplifies the curl but also naturally lifts the eyes, creating an illusion of larger, brighter peepers!

New Color Variations

The enthusiastic response to rom&nd's initial tools has led to the Eyelash Curler being launched in four vibrant colors. This addition not only aligns with the brand’s playful image but also allows users to express their personal style while caring for their eyelashes.

Developer's Insight

A spokesperson from rom&nd mentioned that the inspiration to develop the Eyelash Curler stemmed from a flood of requests from customers who loved their other tools and wanted a curler as well. While rom&nd is often associated with pink aesthetics, the new diversity in color options showcases their commitment to broadening their product range. They hope this not only emphasizes the fun in choosing colors but also highlights the unique possibility of enhancing beauty with tools, not just makeup.

About rom&nd

Founded in 2016 by beauty creator Min Se-Rom, rom&nd is a brand that emphasizes personal color and offers carefully curated cosmetics choices. Since its introduction of the Juicy Lasting Tint in Japan in 2019, the brand has rapidly established itself, becoming a pioneer of the tint lip boom and consistently releasing popular items across the makeup spectrum.

For more updates and to purchase products, feel free to visit their official Instagram or Twitter. You can also check out their official website for more information about their entire product range.

iFamily SC Co. Ltd.

The backbone of rom&nd's operations is iFamily SC Co. Ltd., established in the year 2000. Over the years, they have refined their services in the wedding industry and ventured into the cosmetics realm in 2016, fueled by the experiences gathered from consumer interactions on social media. Following their IPO in 2021, iFamily SC has successfully expanded rom&nd into over 40 countries, establishing it as a global beauty brand.

With the launch of the new rom&nd Eyelash Curler, the brand continues to innovate and elevate makeup experiences, appealing to beauty enthusiasts who value both form and function in their tools.