Frontline Technology Sees 6-Fold Increase in Inquiries with Metoree Service

Introduction

Frontline Technology Corporation, based in Kawasaki, Kanagawa, specializes in the manufacturing and sale of grinding equipment and technical consulting related to semiconductor and electronic component manufacturing. Recently, they have shared their experience utilizing Metoree, an industrial product search service operated by ZAZA Corporation. This partnership has led to a remarkable increase in inquiries, with numbers increasing over six times in just two years.

Background and Challenges

Since its establishment in 2011, Frontline Technology primarily employed traditional sales methods, relying on phone calls to reach potential clients. However, recognizing the limitations of this approach, they realized they needed to explore digital marketing strategies to broaden their outreach. In 2021, they discovered Metoree and decided to use the platform as a cost-effective way to initiate web-based customer acquisition.

Being a small team of just over ten individuals, concerns regarding costs and the operational burden of digital marketing were significant. Yet, the accessible pricing and simplicity of using Metoree encouraged them to take the plunge and try it out.

Achievements After Implementation

The results of implementing Metoree into their business strategy were impressive:

- Increased Inquiries: The number of inquiries generated through their website doubled in 2021 compared to 2020, skyrocketing to over six times in 2022.
- High-Quality Leads: The inquiries received were specific and detailed, facilitating quicker movement towards securing contracts.
- Effective Support: The advice and support from Metoree's customer service proved invaluable, allowing them to achieve significant results with minimal effort.

For more detailed insights, you can check their case study on the Metoree website.

Quote from Frontline Technology

Mr. Iiba, a sales representative at Frontline Technology, noted, “Before we implemented Metoree, we received fewer than ten inquiries through our website in 2020. After starting with Metoree, we saw these inquiries nearly double in 2021 and increase more than six times in 2022. The inquiries were far more specific, indicating that clients were reaching out with a clear need, which helped expedite the sales process.”

As a small business, the company faced challenges regarding costs and operational complexities, but the affordability of Metoree allowed them to start easily. They also appreciated the regular feedback and recommendations from Metoree, which included improvements directed at enhancing their website’s inquiry pathways, enabling them to work efficiently with their small team.

About Frontline Technology Corporation

Company Overview

- Name: Frontline Technology Corporation
- Location: 2F Chinen Otofujin Building, 80-2 Chinen, Takatsu, Kawasaki, Kanagawa
- Representative: Hiroyuki Miura
- Established: 2011
- Website: Frontline Technology

About Metoree

Managed by ZAZA Corporation, Metoree is one of the largest industrial product search services in Japan, catering to engineers, researchers, and purchasing professionals. With over 7,000 categories and listings of more than 80,000 manufacturers and agents, Metoree aims to streamline the product search process. The service is also available in multiple languages, including English, Spanish, French, German, and Korean, expanding its reach globally.

About ZAZA Corporation

Operating with the mission of “Implementing the Future,” ZAZA strives to establish itself as a leading B2B marketplace in the 21st century. By introducing innovative digital solutions that tackle the challenges faced by traditional B2B transactions, ZAZA is committed to creating value across industries.