Yayoi Launches a New Web CM Series to Support Small Business Owners and Accountants

Yayoi's New Web CM Series: Enhancing Business Efficiency

Yayoi Co., Ltd., headquartered in Chiyoda, Tokyo, has recently launched a new series of web commercials aimed at easing the burdens faced by small business owners and accountants. Beginning July 1, 2025, the commercials promote their cloud accounting service, "Yayoi Accounting Next", which aims to simplify financial operations.

About Yayoi Accounting Next

With the tagline, "Accounting, Expenses, Invoices. Easy for Everyone, Streamlined Together," Yayoi Accounting Next is designed as a comprehensive solution for business accounting needs. This service goes beyond merely improving the efficiency of accounting tasks. It aspires to become an essential management platform for businesses. Following a pilot program that commenced in October 2024, Yayoi officially released Yayoi Accounting Next on April 8, 2025.

The response has been overwhelming, with a notable increase in sign-ups for their free trial plan and high customer satisfaction ratings. Users have praised its user-friendly interface, stating that it reduces the burden of daily data entry and allows them to focus more on core business activities by automating back-office tasks such as expense reimbursements and invoicing. Inspired by this feedback, Yayoi has crafted four commercials to convey this positive experience further.

CM Overview

The commercials emphasize the ease of use and integration of key financial services. They are available on platforms like YouTube, aiming to reach a wide audience:

- Yayoi Accounting Next: Easy Accounting, Expenses, Invoices (Anxiety Version) - Watch Here (15 seconds)
- Yayoi Accounting Next: Easy Accounting, Expenses, Invoices (Fear Version) - Watch Here (15 seconds)
- Yayoi Accounting Next: Easy Accounting, Expenses, Invoices (Haste Version) - Watch Here (15 seconds)
- Yayoi Accounting Next: Streamlining Everything Together - Watch Here (15 seconds)

Characters in the Commercials

The commercials feature two characters, "Nex" and "Ston," who embody the spirit of Yayoi's mission focused on "Challenge and Assurance." As friendly companions, they support business owners and accountants in overcoming fears associated with financial management and accounting complexities. By showing how simple and efficient Yayoi Accounting Next makes accounting tasks, these characters encourage users to take a step towards alleviating their burdens.

Campaign Information

To celebrate the launch of Yayoi Accounting Next, the company is running a campaign from April 8, 2025, to September 30, 2025. Customers who subscribe to an annual plan will receive an additional gift card equivalent to half the value of their selected plan (available via email). More information about the campaign can be found here.

Future Developments

Yayoi Accounting Next encompasses a variety of functions, including bill management, expense reimbursements, and overall accounting practices. It supports the company mission of enabling small businesses to thrive, promoting a sustainable economic cycle. The platform continues to innovate with the aim of enhancing its services to boost operational efficiency and business performance.

About Yayoi Co., Ltd.

Yayoi is dedicated to the mission of generating a positive economic cycle in Japan by empowering small businesses. The company provides various back-office operational support software developed through years of accumulated expertise and strong customer connections. With a user community exceeding 3.5 million, Yayoi is committed to leveraging technology, including AI, to assist small businesses in achieving their aspirations.