Celebrating 150 Years of Sanders: A Sweet Journey in NYC with New Delights

This year, Sanders®, the venerable chocolate and caramel confectionery, marks a significant milestone: its 150th anniversary. To celebrate this momentous occasion, the brand is orchestrating an unforgettable event in New York City. Not only does this celebration spotlight the introduction of their new White Chocolate Sea Salt Caramel collection, it promises to immerse attendees in the storied history and family legacy of Sanders.

A Legacy of Craftsmanship

Sanders has been perfecting the art of caramel-making since its establishment in 1875. Known for its small-batch, slow-kettle cooking methods, Sanders has produced rich, buttery confections that showcase culinary expertise. Utilizing real cream and butter, each creation bursts with flavor while proudly steering clear of artificial additives. The attention given to crafting these treats ensures a melt-in-your-mouth experience that honors the brand's commitment to quality.

The anniversary event is set to feature their new offerings, including the White Chocolate Sea Salt Caramel, which is a delightful blend of small-batch caramel draped in luscious white chocolate, adorned with a sprinkle of sea salt. Other limited-edition flavors include Birthday Cake White Chocolate Sea Salt Caramels, available for summer 2025, and Holiday Sugar Cookie White Chocolate Sea Salt Caramels, set for the 2025 festive season.

An Unforgettable NYC Experience

The exclusive anniversary event will be hosted in a charming West Village mansion, where famous influencers and media personalities will gather to partake in the festivities. Guests will enjoy interactive storytelling with entertaining characters portraying the iconic Sanders family, while tasting the signature dark and milk chocolates along with the new white chocolate variants. As they navigate the playful setting, they may even find themselves caught up in a light-hearted family feud, all in good fun.

In addition to the mansion celebration, Sanders will take the festivities to the streets with a food truck tour across New York City, Cincinnati, and Detroit. This tour will offer free samples of the enticing Birthday Cake White Chocolate Sea Salt Caramel, providing an avenue for fans to experience Sanders' indulgent legacy firsthand.

Jennifer Bauer, Chief Marketing Officer of Second Nature Brands, expressed the brand's intent behind these celebrations: "We wanted to celebrate our 150th anniversary in a way that's as indulgent as our chocolates and as unforgettable as our legacy. Our immersive event and the NYC food truck tour invite fans to experience our craftsmanship and heritage in a truly memorable way."

A Sweet Future Ahead

As Sanders continues to expand its offerings, the brand remains rooted in its heritage of high-quality confectionery. With products like Milk Chocolate Pecan Clusters and Chocolate Sea Salt Caramels, Sanders has etched itself as a beloved name in the industry, both nationally and internationally. Using time-honored recipes and carefully sourced ingredients, Sanders aims to make every occasion special, ensuring that its tradition of excellence continues for many more years to come.

For those eager to indulge in the rich flavors and experience the legacy of Sanders, follow their journeys on social media and visit their website at SandersCandy.com. Whether you're a lifelong fan or a newcomer, there's never been a better time to celebrate 150 years of delightful confections.

About Sanders and Second Nature Brands

Sanders® has woven itself into the fabric of Michigan families for generations. As part of Second Nature Brands, a leader in better snacks and treats, Sanders remains dedicated to quality and innovation. Among its diverse portfolio of brands, Second Nature also includes Kar's Nuts, Sahale Snacks, and Brownie Brittle, ensuring that connoisseurs and everyday snackers alike have access to an array of tasty treats.

For more detailed updates, stay connected through Sanders' Instagram and Facebook pages, where the community can share in the sweet experience of 150 years of craftsmanship.