Coca-Cola Beverages Florida Unveils New Regional Managers for Growth

Coca-Cola Beverages Florida, LLC, known as Coke Florida, has made a significant move in its operational strategy by appointing four new Regional General Managers. This announcement, made on September 11, 2025, is part of the company's ambitious "Next 10" strategy aimed at enhancing its growth and operational capabilities.

The company has established newly defined regions within Florida, namely North, Central, South, and West Florida, each overseen by experienced leaders who are expected to drive local excellence and market responsiveness. The newly appointed managers are:

1. John Browning - General Manager for North Florida (covering Jacksonville, Gainesville, and Ocala).
2. Derek Fredrickson - General Manager for Central Florida (including Orlando, Daytona, Brevard, and Ft. Pierce).
3. Scottie Walker - General Manager for South Florida (responsible for Broward, Miami-Dade, and Palm Beach).
4. Teddy Mejeur - General Manager for West Florida (overseeing Tampa, St. Petersburg, Winter Haven, Sebring, Fort Myers, Sarasota, and Spring Hill).

According to Jamaal Medley, Vice President of Field Operations, the new managers are aligned with the company’s customer-first mentality and possess a deep understanding of the unique dynamics within their respective markets. Their expertise in fostering collaboration and empowering teams is seen as essential for promoting localized excellence and strengthening customer relationships.

Cass Black, the Senior Vice President and Chief Customer Officer at Coke Florida, emphasized the importance of this structural change, stating it marks a transformative step in how the company serves its customers and communities. By empowering these leaders to enhance performance at a regional level, Coke Florida aims to create new growth opportunities and increase local engagement in a dynamic market environment.

Founded in 2015 and headquartered in Tampa, Coca-Cola Beverages Florida has quickly risen to become the sixth-largest Coca-Cola bottler in the United States. With over 5,000 employees and operations across 47 counties, the company serves a consumer base exceeding 21 million.

In addition to its operational achievements, Coke Florida is recognized as one of the largest Black-owned businesses in the United States. In 2025, the company was honored by Deloitte Private and The Wall Street Journal as the best-managed company in the U.S., winning the Gold Standard award.

In summary, the appointment of these regional managers marks a pivotal development in Coke Florida's quest for growth and service excellence. The company is poised to strengthen its market presence and foster better relationships with customers through localized operations and enhanced regional management.

For further details, visit Coke Florida's website.