#Japan #Tokyo #Fuku Baton #White Plus #KLD

New Era in Fashion Reuse: FUKU BATON by Lenet

In a significant move to promote sustainable fashion practices, White Plus Inc. and KLD Inc. have joined forces to launch a unique fashion reuse business titled 'FUKU BATON by Lenet'. Set to start on December 15, 2025, this innovative initiative focuses on the resale of fashion items such as clothing, bags, and shoes, providing a newer model of cooperative business.

Background of the Service Launch

White Plus has been committed to reducing fashion waste since 2022 through its annual flea market event, FUKU BATON. The event emphasizes the importance of shifting unused clothing to new owners and caring for one garment over a longer duration, thus encouraging sustainable values. The popularity of the event illustrated a community eager to embrace this vision. However, the founders recognized the need for a more consistent mechanism to foster '循環' (circulation) in everyday life. Therefore, they decided to collaborate with KLD, a firm specialized in the assessment and resale of fashion items, to create FUKU BATON by Lenet.

The service name itself symbolizes the event's mission of passing on cherished clothing, much like a baton, enriched with '福' (good fortune).

After items are purchased, they will undergo a professional cleaning process by Lenet before being returned to the market, thereby perpetuating the cycle of reuse.

Unique Features of 'FUKU BATON by Lenet'

FUKU BATON by Lenet is set apart by its home delivery purchasing service for fashion items, which holds several unique characteristics:

1. No Physical Stores - Higher Payouts: By exclusively focusing on home delivery, the operational costs associated with physical stores are minimized. The savings are reflected in higher purchase values for customers, ensuring that they receive the best compensation possible.

2. Transparency in Appraisals and Resale Pricing: Items are appraised by staff with deep expertise in fashion, ensuring an accurate assessment of their worth. Customers are provided with clear reasons for the appraisal and expected resale prices, allowing them to proceed with confidence.

3. Simple and User-Friendly Purchase Process: The service's online form is designed for ease of use. Users can quickly input necessary details via their smartphones, pack their items, and ship them off for assessment, with the entire process readily trackable through their mobile devices.

4. $10 Cleaning Coupon as a Bonus: Customers who sell items valued at over $30 will receive a $10 Lenet coupon, making it easier and more affordable to use Lenet’s cleaning services.

Coupon Details:
- Usage: Applicable for $10 off Lenet cleaning services for garments.
- Eligibility: Available for new customers as well as existing members.

Detailed information about FUKU BATON can be found at fukubaton.jp.

Moving forward, the initiative plans to not only provide fashion resale services but also to offer a complete life cycle by cleaning and reselling purchased items through Lenet's services. This organizational collaboration underscores both companies’ commitment to sustainable practices and the circular economy in the fashion industry.

About KLD Inc.

KLD is driven by the vision of facilitating a logical circular economy, specializing in the purchase and resale of fashion. The company is focused on upholding the true value of items, aspiring to strengthen the world of secondary distribution through integrity and transparency.

Location: 10-30 Maebaru Chuo, Itoshima, Fukuoka
CEO: Kentaro Ito
Established: October 2016
Website: kld-c.jp

About Lenet

Lenet, launched in 2009, serves as a 24/7 online delivery cleaning service allowing individuals to conveniently send their clothing for cleaning without leaving their homes. It has become especially popular among busy professionals, boasting over 570,000 members nationwide as of April 2025.

Services Offered:

• - Apparel Cleaning
• - Bedding Cleaning
• - Shoe Cleaning
• - Premium Storage with Cleaning
• - Bag Cleaning
• - Corporate Cleaning Services

Website: lenet.jp

About White Plus Inc.

White Plus fundamentally aims to create new everyday solutions, leveraging technology to address yet unsolved challenges within daily life and enrich the lifestyles of people across the globe.
Location: 8F KDX Nishi-Gotanda Building, 7-20-9 Nishi-Gotanda, Shinagawa, Tokyo
CEO: Takayuki Inoshita
Established: July 2009
Website: wh-plus.co.jp

Note: The names, logos, and services mentioned here are registered trademarks of their respective companies. Information regarding pricing, specifications, and service details may vary over time and are subject to change without notice.