Kaitori Value Achieves Milestone with 1,400 LINE Friends Registered

Kaitori Value Surpasses 1,400 LINE Friends

Kaitori Value, a specialized service for home delivery purchasing operated by Media Growth, has reached a significant milestone in January 2026 by surpassing 1,400 friends registered on LINE. This achievement points to the increasing demand for online buying services, reflecting a shift in consumer behaviors towards more convenient and accessible selling options.

Gender Distribution of LINE Friends

According to internal research data collected in January 2026, the gender ratio among Kaitori Value's LINE friends is almost equal. This indicates that the demand for buying services does not predominantly cater to either men or women, suggesting that the range of items available for sale attracts a diverse audience. The service accommodates a wide variety of items from hobby goods to beauty equipment, thereby minimizing any gender disparity.

Geographic Distribution of Users

In terms of location, the registration data shows that a majority of users come from major metropolitan areas. The breakdown is as follows:

- Tokyo: 21.9%
- Osaka: 7.9%
- Kanagawa: 7.3%
- Chiba: 5.4%
- Aichi: 5.1%
- Hyogo: 4.9%
- Saitama: 4.7%
- Fukuoka: 3.6%
- Hokkaido: 2.8%
- Ibaraki: 2.2%
- Niigata: 2.2%
- Kyoto: 2.2%

Interestingly, a significant percentage (30.1%) of registered users did not disclose their location. The observed trend clearly highlights that big cities like Tokyo and Osaka are leading the way in registrations, paired with a considerable influx from neighboring prefectures like Chiba and Kanagawa. Despite being a home delivery service without physical stores, Kaitori Value appears to be catering effectively to users in regions with easier access to traditional storefronts.

User Preferences

What this data suggests is that customers are not simply turning to home delivery services out of necessity—due to the lack of nearby recycling shops—but rather out of convenience. For many, the appeal lies in the ease of the process and the ability to ascertain values before committing to a sale.