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RevitaLash® Cosmetics Aims for $10 Million in Breast Cancer Support

In a remarkable commitment to social responsibility, RevitaLash® Cosmetics has announced an ambitious goal of raising $10 million for breast cancer initiatives. The renowned brand, widely recognized for its innovative eyelash, eyebrow, and hair enhancement products, underscored its dedication to fighting breast cancer through a series of significant actions.

Since its inception, RevitaLash has positioned itself as more than just a cosmetic company; it has woven awareness of breast cancer deeply into its corporate fabric. In 2024, the company marked a significant milestone, reaching $9 million in donations and contributions towards breast cancer initiatives since 2008. As they approach their 20th anniversary in 2026, RevitaLash is not only looking to surpass this figure but also create a lasting impact on the global fight against breast cancer.

The inspiration behind RevitaLash's mission is the late co-founder Gayle Brinkenhoff, whose brave battle with breast cancer influenced the company's commitment to spreading awareness, funding research, and supporting patients. The brand’s initiative, branded as Eternally Pink®, allocates a portion of the profits from every product sold to directly financing crucial research and ensuring that quality care is accessible to more patients.

Innovative Research and Community Support

Recent contributions have included funding for a potentially groundbreaking study on triple-negative breast cancer at the prestigious Francis Crick Institute in London. Additionally, the company is supporting scalp cooling treatments designed to help prevent hair loss in chemotherapy patients at Santa Barbara’s Ridley-Tree Cancer Center and UCLA Health. Such efforts reflect a holistic approach to breast cancer treatment and patient care, demonstrating RevitaLash's commitment to improving lives and advancing research.

RevitaLash's worldwide network amplifies the impact of its $10 million goal by collaborating with global partners. The company plans to match contributions made by its international distribution partners towards local breast cancer charities of their choice, enhancing the collective effort to raise awareness and support.

A Celebration Beyond Numbers

“We are thrilled to unveil our $10 million goal and to continue our mission of supporting breast cancer research and patient initiatives worldwide,” stated Dariel Sidney, the Global Philanthropy VP and daughter of Gayle Brinkenhoff. “Achieving this milestone is more than just a number; it’s a celebration of what we stand for as a company.”

This new pledge reinforces RevitaLash's ongoing dedication to supporting the breast cancer community throughout the year, not just during awareness months. With a strong belief that beauty goes beyond the surface, the brand continuously strives to engage and uplift individuals affected by this disease.

For those looking to contribute to the cause, RevitaLash provides easy access to information about its initiatives on their website at www.revitalash.com/pages/eternally-pink. Here, consumers can learn how their purchase helps support vital breast cancer research and patient aid.

About RevitaLash® Cosmetics

Founded in 2006, RevitaLash Cosmetics is a leader in developing advanced cosmetic products focused on enhancing eyelashes, eyebrows, and hair. Its acclaimed products, including RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner, are available across more than 70 countries, making it a prominent name in beauty worldwide. The brand consistently supports breast cancer initiatives through donations and awareness campaigns, giving back to the community throughout the year. For more information, visit www.revitalash.com.