Real-Time Tracking of 5kg Rice Prices
In June 2025, Merchandising On Co., Ltd. launched a new data service aimed at providing real-time average retail prices for 5kg bags of rice. The service, which relies on the Retail Data Service (RDS), not only supplies the average prices but also daily updates on regional price changes based on data from around 3,500 supermarkets.
What's New?
Starting from June 2, 2025, the company began sharing the weighted average price (WAP) alongside the traditional simple average price. This new metric considers both the total sales amount and the quantity sold, allowing for a more accurate reflection of consumer purchasing behavior. The implementation of these updates aims to provide consumers and stakeholders with a far clearer understanding of rice price fluctuations in real time.
Understanding the Two Pricing Metrics
The difference between simple average prices and weighted average prices is crucial for grasping market dynamics:
- - Simple Average Price: This metric indicates the average price posted in stores, calculated by dividing the total price by the number of products sold. This figure reflects what retailers set for their prices.
- - Weighted Average Price: This more reflective measure considers the total sales amount divided by the total quantity sold. Therefore, it highlights the price that consumers actually paid when purchasing rice, providing a viewpoint grounded in consumer experience.
By examining both metrics, users can gain insights into the established retail price alongside consumer reality. This dual approach allows market analysts, retailers, and consumers to capture and respond to shifts in market trends more effectively.
The Importance of Reliable Data
The rice industry is subject to fluctuations due to various factors, including wholesale rice price drops reported in the media. With the new service provided by Merchandising On, businesses and consumers can anticipate potential price reductions in distribution due to real-time data monitoring. By delivering both simple and weighted averages, Merchandising On enhances the ability to gauge market changes accurately and promptly.
The RDS Service
The Retail Data Service has been around since 1988 and has evolved significantly. It now encompasses data from 268 enterprises and 6,501 stores. In the supermarket domain alone, approximately 183 companies and 3,800 stores are monitored, making it one of the largest databases for market analysis in Japan.
Conclusion
With the introduction of real-time data on 5kg rice prices, Merchandising On Co., Ltd. is empowering consumers and businesses alike to navigate the evolving rice market. By providing distinct average price insights from both retail and consumer perspectives, the service facilitates informed decision-making for all stakeholders in the food supply chain.
For continuous updates and detailed insights, visit Merchandising On's dedicated website at
Merchandising On. Further information about the firm can be found under the company profile, where they specialize in system development and market research focused on distribution.
Company Overview
Merchandising On Co., Ltd.
- - Headquarters: Takadanobaba 4-9-9, 3rd Floor, 913 Time Hall, Shinjuku, Tokyo 169-0075, Japan
- - Phone: 03-6908-7878
- - Website: www.mdingon.com
- - Business Focus: Specializes in systems development, market analysis, and sales support within the distribution sector.