#United States #Madison #Vegan #3VERYBODY #self-tanner

The Rise of Non-Orange Self Tanners

In recent years, the demand for effective and natural-looking self-tanners has surged dramatically. Reports indicate that searches for non-orange self tanners in the U.S. have risen by an astonishing 340% over the last year, signaling a clear, widespread dissatisfaction with traditional tanning solutions. Consumers are increasingly concerned about achieving a sun-kissed glow without the unwanted streaks or brassy undertones that have plagued self-tanners in the past.

This growing trend led to the innovation by 3VERYBODY, an indie beauty label dedicated to creating inclusive, effective, and cruelty-free self-tanning products. In response to this escalating demand, 3VERYBODY launched its revolutionary Life-Proof Self Tan, a product specifically designed to cater to all skin tones/types while delivering a believable bronze without the typical orange tint.

Embracing Inclusive Beauty

3VERYBODY’s Life-Proof Self Tan stands out in the crowded beauty market thanks to its commitment to inclusivity. At the helm of this movement is founder and CEO Emmy Bre, who crafted the product out of necessity due to her family's personal battles with skin cancer. Witnessing her mother and grandmother undergo treatment motivated her to seek safer, more natural tanning alternatives. Life-Proof Self Tan embodies her mission of providing a bronzed glow for every individual, regardless of their skin tone or type.

Key Ingredients and Unique Features

The formula of Life-Proof Self Tan is characterized by its impressive array of skin-loving ingredients. Key components such as sunflower oil (rich in vitamin E), jojoba oil (to balance skin oils), and guarana extract (for firming hydration) work in harmony to enhance skin health while delivering a beautiful tan. Another standout ingredient—cucumber extract—provides soothing properties, making the product ideal for all-day wear.

Unlike conventional tanners that can feel heavy or sticky, this tinted tanning water features a lightweight base that dries in under a minute. One notable aspect is its proprietary sweat-through matrix, which allows perspiration to escape without lifting color—even during intense workouts or hot yoga sessions. Users can expect a deepening color effect over eight hours, which then fades evenly over a span of seven to ten days.

Testing and Customer Feedback

The efficacy of the Life-Proof Self Tan was confirmed through internal beta testing with over 20 volunteers, representing all six Fitzpatrick skin types. Impressive results showed that 92% felt the color closely resembled a real sun tan, while 96% found the texture weightless. Many participants who worked out within 24 hours post-application noted no issues with blotching or fading, solidifying the product's reliability.

Real users have echoed these findings with glowing reviews. Many have shared their experiences of finally finding a product that caters to their unique skin tones without the fear of an orange result. Testimonials range from users expressing relief at the minimal odor and natural finish to those praising its durability and ease of application.

An Inclusive Mission

Emmy Bre underlines the philosophy that everyone should have access to a safe tan, without the risks associated with sun exposure. She states, “Life-Proof delivers a streak-free glow for every skin tone, ensuring no one must choose between safety and a believable tan.”

For skincare enthusiasts looking to achieve a healthy glow, 3VERYBODY offers additional products in its lineup, including customizable tanning drops, form-fitting mitts for application, and quick-dry towels to ensure a streamlined tanning routine.

Conclusion

3VERYBODY not only addresses the widespread desire for a non-orange self-tanner but also stands as a symbol of inclusive beauty in the cosmetics industry. With its successful launch of the Life-Proof Self Tan, it paves the way for other beauty brands to embrace diverse skin tones and promote safer alternatives for tanning, ensuring that everyone can enjoy a bronzed glow all year round. To learn more about their offerings or to see unfiltered customer experiences, visit 3verybody.com and follow along on Instagram @Emmybre_.