A2Z Cust2Mate Enhances Retail Media Strategy with New HaStock Agreement

A2Z Cust2Mate's Advancements in Retail Media

A2Z Cust2Mate Solutions Corp., a prominent player in the field of smart retail technology, has recently announced an exciting development that further cements its partnership with the Israeli home goods retail chain HaStock. This venture marks another strategic move for A2Z as it embarks on a journey to redefine in-store shopping experiences and enhance brand visibility in retail settings.

Details of the Agreement

Signed on August 27, 2026, this new agreement grants A2Z Cust2Mate comprehensive in-store media and advertising rights across HaStock stores, supplementing the existing rights already awarded for on-cart retail media. This extension allows A2Z to create additional in-store media inventory for brands, expanding outreach opportunities to involve both HaStock's current suppliers and a broader marketing spectrum.

The agreement, set for an initial duration of 24 months, is seen as a pivotal development in A2Z's retail media evolution. With an ever-growing need for brands to engage with shoppers at the moment of decision-making, the deal aims to create measurable advertising opportunities that resonate with consumers during their shopping journey.

Expanding Media Inventory

A key aspect of this agreement is the ability to broaden media offerings beyond A2Z's innovative Smart Carts. The deal enhances the company's existing capabilities and creates a more robust in-store media portfolio utilizing various touchpoints within HaStock locations. This expansion indicates a movement towards more integrated shopping environments, aiming to facilitate enhanced consumer engagement and brand interactions.

CEO Gadi Graus highlighted the significance of this venture, stating, "Retail media is an important growth opportunity for AZ and a natural extension of the infrastructure and shopper engagement we are building inside physical stores." This development not only strengthens the partnership with HaStock but also paves the way for a more substantial connection among brands and shoppers through in-store marketing.

About HaStock: A Dynamic Retail Player

HaStock stands out as a rapidly growing retail chain in Israel, offering a diverse range of affordable home goods thoughtfully designed for everyday living. With over 50 stores nationwide and a commitment to expansion, HaStock prioritizes value and an engaging shopping experience, making it an ideal partner for A2Z's retail strategies.

Their modern approach to product offerings aligns well with A2Z's innovative solutions, ensuring that collaborations yield positive results for both parties. As the retail landscape continues to evolve amidst changing consumer behaviors and expectations, partnerships like this could define the future of retail marketing.

A2Z Cust2Mate: Revolutionizing Retail Experiences

A2Z Cust2Mate Solutions Corp., trading under NASDAQ: AZ, is committed to transforming in-store retail through technology that connects retailers, brands, and shoppers via the Smart Cart system. This innovative platform not only enriches the consumer shopping experience but also equips retailers with impactful data analytics that drive real-time decision-making.

By harnessing the power of AI and connectivity, A2Z enables retailers to boost revenue and optimize operational efficiency as they navigate the complexities of modern retailing. With their advanced modular technology, Cust2Mate seeks to mitigate losses, maximize profitability, and enhance customer satisfaction across chains. This collaboration with HaStock is just one of the many steps A2Z is taking towards cultivating a more interconnected and lucrative retail environment for all stakeholders involved.

Navigating Forward

The future of retail media appears promising with agreements like that of A2Z Cust2Mate and HaStock. As they embark on this journey together, both entities are likely to reap benefits from heightened consumer engagement and elevated brand presence in the retail sphere. As A2Z continues to build and commercialize its retail media business alongside the expansion of its connected in-store commerce platform, the industry will be watching closely to witness how these innovations unfold and transform the shopper experience in meaningful ways.