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Ryan Horn Appointed as Senior VP of Marketing at PebblePost

In a significant move, PebblePost, a leader in Programmatic Direct Mail (PDM), has announced the appointment of Ryan Horn as their new Senior Vice President and Head of Marketing. This strategic decision aims to leverage Horn's extensive experience in growing marketing solutions that combine the strengths of digital and direct mail channels.

Expanding PebblePost's Influence in Addressable Marketing

PebblePost has consistently been at the forefront of blending digital innovation with traditional marketing methods. With Horn on board, the company is poised to deepen its reach into addressable marketing solutions that allow brands to better connect with their audiences across various touchpoints. The knowledge Horn brings from building an AdTech company into a billion-dollar entity demonstrates his ability to drive effective growth strategies in a competitive landscape.

Jacob Ross, the CEO of PebblePost, expressed his enthusiasm about Horn's appointment, highlighting the timing as ideal for accelerating the company’s momentum. Ross stated, “Ryan brings to PebblePost the skills he used to help build an AdTech company from startup to a billion-dollar firm through multiple chapters of growth.” His focus will be on connecting top brands with performance-driven products that yield tangible results.

Proven Track Record in Marketing

Ryan Horn's previous role was with Simpli.fi, where he spearheaded the marketing department. During his decade-long tenure, he played a pivotal role in propelling the company's revenue growth by an astonishing factor of 95. His expertise in innovative marketing strategies and track record of success will be invaluable as PebblePost continues to enhance its offerings in the addressable marketing domain.

“I am thrilled to join PebblePost at such an exciting time,” remarked Horn. He acknowledges the company's leadership in Programmatic Direct Mail and aims to capitalize on its commanding market position. Horn is committed to not only advancing PebblePost’s core strategies but also innovating its emerging product line to deliver even more value to clients.

The Vision Ahead

Under Horn’s leadership, PebblePost plans to focus on increasing the effectiveness of marketing teams across various brands. This includes tapping into the rich data insights and technology that define PebblePost's market approach. The company has highlighted the importance of combining first-party data to enhance omnichannel strategies, which could lead to conversion rate boosts of up to 134% and remarkable returns on advertising spend, between 5 to 50 times, during the consumer lifecycle.

PebblePost's primary mission is to revolutionize how brands engage with decision-ready consumers through actionable marketing experiences that resonate with their target demographics. With Horn's arrival, the company aims to assert its dominance even more in the market, focusing on delivering superb service and establishing meaningful connections between brands and consumers.

For brands searching for innovative solutions in their marketing strategies, Ryan Horn's leadership at PebblePost represents a potential turning point in accessing more integrated and impactful advertising efforts through their programmatic direct mail solutions.

About PebblePost

Founded as the industry standard in Programmatic Direct Mail, PebblePost is dedicated to reshaping addressable marketing. The company collaborates with a myriad of leading brands to cultivate growth and engagement through timely and relevant offers delivered to consumers. For further information about their innovative solutions, visit www.pebblepost.com.