#Japan #Nagoya #Yayoi Ken #Hotto Motto #Plenus

Strengthening Area Management with New Chubu Branch

In a significant move to enhance its regional management structure, Plenus Co., Ltd. has announced the establishment of a new branch in the Chubu region. Known for its popular take-out bento chain 'Hotto Motto' and dining restaurant 'Yayoi Ken,' Plenus aims to integrate management of both brands under the new branch as part of its long-term business strategy. With a current footprint of 2,790 locations nationwide as of January 2026, this new initiative is set to streamline operations and expand Plenus’s market presence.

Overview of the New Branch

Scheduled to open on March 1, 2026, the Chubu branch will be situated in Nagoya, Aichi Prefecture. This branch will oversee area management specifically for the 'Hotto Motto' and 'Yayoi Ken' brands, making strategic decisions that include increasing the number of店舗 (stores) and enhancing regional marketing efforts. This development is viewed as essential to further reinforcing Plenus's operational framework across the nine regional areas in Japan.

Detailed Store Management

As part of the new structure, here’s a detailed breakdown of店舗 distribution within the Chubu region:

Commitment to Customer Satisfaction

Plenus remains dedicated to enhancing customer satisfaction and health through its food services. The company emphasizes its mission to continue delivering smiles and inspiration to its patrons. With the establishment of the Chubu branch, the company is poised for growth and expanded reach, ensuring its services and products resonate with local consumers.

The Chubu branch is strategically located at: 2F Asahi Life Nagoya Sakae Building, 5-27-14 Sakae, Naka-ku, Nagoya, Aichi 460-0008. For inquiries, customers can reach out via phone at 052-249-8166.

Plenus’s future looks promising as it invests in infrastructure and management to cater effectively to its diverse customer base across Japan.