#China #Hisense #Smart Home #Qingdao #Large Screen TV

Hisense Sets New Records in Global Black Friday Sales

Hisense, a prominent name in the global consumer electronics and home appliances sector, has recently reported an exceptional performance during the Black Friday sales period. This surge in sales positions the company as a formidable leader in the electronics market, particularly highlighted by its impressive sales of large-screen televisions and innovative smart home devices.

During this year's Black Friday, Hisense saw a significant increase in large-screen TV sales, contributing to its overall success. Across various key markets, the brand's emphasis on premium, large-screen televisions, especially the 100-inch models, proved to be right for consumers. In Australia, the demand surged with an astounding 106% increase in sales, while South Africa recognized Hisense as a top player, establishing dominance in value shares across major retail channels such as MAKRO, OKF, and HIFI. In Germany, the company's growth was further amplified, with sales soaring by 220% compared to the previous year, landing Hisense in the coveted number one spot on Amazon. A recent report by Circana indicated that in the United States alone, Hisense experienced a remarkable sales leap of 94% year-over-year, successfully shifting 490,000 units during the peak sale period.

Hisense's commitment to the large-screen TV segment is proving to be lucrative. The UK witnessed a notable spike in interest in ultra-large and MiniLED technology, while markets in Mexico showed a rising demand for high-end models. The United States, in particular, reported an astounding 7,504% increase in 100-inch TV sales, and Italy marked remarkable growth in its mid-to-high-end and large-screen segments, with MiniLED TV sales booming by 244%.

In addition to large-screen TVs, Hisense is also making waves in the smart home appliance market. One standout product, the BCD-522 refrigerator, offers smart connectivity features, allowing users to control temperature settings remotely via the ConnectLife app. This appareil also includes an advanced food inventory system that enables users to track and manage their groceries effectively, setting expiration notifications for optimal kitchen management.

Hisense's innovative offerings have resonated with customers worldwide. Germany experienced an unprecedented week for refrigerator sales, with premium models significantly boosting market performance. Across the channel in France, the popularity of the BCD-522 reflected sizable advancements, evidenced by its 176% year-over-year sales increase. The UK even reported complete sell-out of the BCD-522 during this period, showcasing the strong interest in smarter home solutions.

About Hisense,

Hisense boasts an unwavering reputation in the global consumer electronics and home appliance arena, specializing in multiple media goods and smart IT products. Its rapid expansion has led to its presence in over 160 countries. According to Omdia, Hisense proudly claimed the top global position in the 100-inch TV market for both 2023 and the first three quarters of 2024.

As Hisense continues to innovate and meet the ever-evolving demands of consumers, the brand's record-breaking sales during Black Friday reinforce its standing as a leader in cutting-edge technology and smart home solutions in the marketplace. The future looks bright for Hisense as it maintains its trajectory in driving consumer engagement and satisfaction worldwide.