#Japan #Tokyo #Marketing Strategies #AI Summit #Spider Labs

Spider Summit for AI: Revolutionizing Marketing in the AI Era

On September 18, 2025, Spider Labs, known for its leading ad fraud prevention tool Spider AF, hosted the much-anticipated 'Spider Summit for AI.' The event attracted more than 250 participants, both online and offline, under the theme of 'AI × Marketing.' Its focus was on discussing innovative marketing strategies befitting the AI era and addressing new risks emerging from AI advancements.

Keynote Address: The Future of AI-Driven Marketing

The summit's keynote was delivered by Junichi Fukui from Google Cloud, who elaborated on the transformative potential of AI in marketing. He highlighted three key characteristics of Gemini: multimodal capabilities, cost-efficiency, and an extended understanding of context. Fukui discussed the rapidity with which AI-generated advertisements and campaigns could be produced, illustrating potential future applications.

Moreover, he introduced the emerging notion of 'Agentification of Marketing,' where AI agents would assume the role of marketers, sharing a case study from KDDI that showcased a 376% increase in Click-Through Rate (CTR) through Gemini's application.

Session 1: Confronting the Rise of Fake Leads

The first session featured Kazuki Tada from SMS Co., Ltd., and Takeaki Kanaya from the Trust & Safety Association. They illustrated the alarming reality that one company was experiencing approximately 2,000 fake leads monthly, with some stemming from sophisticated AI-assisted fraud.

Tada shared practical methodologies to identify high-quality leads and showed how the implementation of Spider AF significantly enhanced the valid lead rate. Kanaya pointed out the threat posed by AI's evolution, which allows for the rapid and precise generation of fraudulent leads, creating a landscape where frauds currently have the upper hand.

He stressed the urgency for online businesses to focus on the quality of leads and incorporate relevant metrics into their Key Performance Indicators (KPIs) during this period of revenue stabilization challenges.

Session 2: Strategies for Thriving in the Age of Rising CPC

The second session featured Katsumi Tsutsui from TBC Group Inc. and Yasuharu Ishiguro from Ishiguro-do Co., Ltd. They discussed strategies for navigating the era of high Cost-Per-Click (CPC), advocating an alignment with media algorithms like AI MAX and P-MAX.

The speakers shared compelling outcomes, including a 5% increase in Conversion Rate (CVR) achieved through an intent-match switch with AI MAX. They also shared specific tactics for tackling ad fraud and examined how TBC Group creatively utilizes generative AI in its ad operations.

New Feature Overview: Introducing Spider AF SiteScan

Soko Ootsuki from Spider Labs discussed the rise of 'fraud democratization' facilitated by generative AI and no-code solutions post-2023. With 94.5% of websites leveraging external scripts, he emphasized the implications of PCI DSS v4.0.1 enforcement starting March 31, 2025, which mandates robust client-side security.

He introduced the new feature 'SiteScan' by Spider Labs, set for release in July 2025, which will offer solutions for managing GTM content, monitoring external script inventory, change detection, and data transmission visibility and control.

Participant Feedback: High Satisfaction and Valuable Insights

Following the event, feedback was gathered from 80 participants across 30 companies, revealing an impressive average satisfaction score of 4.28 out of 5, with 85% of attendees rating their experience as either '4' or '5.' Notably, 73.8% of respondents reflected a heightened understanding of leveraging AI in marketing.

The session on 'CPC Rising Strategies' resonated most with attendees, with 61.3% finding the specific strategies useful. Furthermore, 35.0% found the keynote about Google's vision of AI insightful, appreciating its broad perspective and clarity on future directions.

Encouragingly, participants expressed keen interest in AI and its developments, with praises for the newly introduced 'Spider AF SiteScan' feature and the insights on overseas trends related to AI’s utility in marketing efforts.

To catch up on the entire event, visit the archive here.

About Spider Labs

Company Name: Spider Labs, Inc.
Headquarters: 7-10-3 Minami Aoyama, Minato-ku, Tokyo, Japan
CEO: Soko Ootsuki
Business Description: Development and operation of marketing security tool 'Spider AF,' providing solutions to combat ad fraud, resale, fake leads, and affiliate-related misconduct.
Established: April 2011
Website: Spider Labs