#United States #Stamford #Henkel #Snuggle® Brand #Snuggle Bear

Snuggle® Brand Rebrand Update

Since its inception in 1983, the Snuggle® brand has established itself as a household name, synonymous with comforting softness and delightful freshness in laundry care products. In a significant move to connect with modern consumers, the brand has recently unveiled a complete rebranding initiative that breathes new life into its iconic image while honoring its commitment to comfort.

A New Look with Timeless Values

The brand's rebranding includes a stylish new logo, a redesigned Snuggle bear, and updated product packaging that aims to evoke the warmth and familiarity of home. The inspiration behind this transformation is rooted in consumer insights that highlight the desire for comfort amidst the fast-paced nature of today’s world. With a fresh and inviting aesthetic, Snuggle® aims to resonate with both long-time fans and new customers alike.

The new packaging features vibrant graphics and improved scent cues that assist shoppers in better navigating their options. The beloved Snuggle bear, now softer and cuddlier than ever, remains a central figure in the brand’s identity, encapsulating the essence of a cozy home.

The Snuggle Promise™

At the core of this rebranding is the newly introduced “The Snuggle Promise™,” a design feature proudly displaying key product benefits. The Snuggle® product line, which includes fabric softeners, dryer sheets, and scent boosters, stays committed to offering the same signature fragrances that have made the brand a staple in laundry care for decades. The scent portfolio includes favorites like