#Japan #Otetsutabi #Shiga Prefecture #Relationship Population

Introduction

In the scenic northern regions of Shiga Prefecture, comprising cities such as Nagahama, Takashima, and Maibara, the innovative company Otetsutabi has embarked on a mission to address two pressing issues: fostering a community of engaged individuals and resolving challenges related to labor shortages. This initiative was launched in collaboration with local authorities to enhance the region's vibrancy through unique experiential opportunities.

Background

Shiga Prefecture is actively working on the "Northern Omi Promotion Project," which aims to further enhance these northern cities. A pivotal goal of this project is the creation of a community of engaged individuals, not to be confused with the permanent residents or tourists we commonly recognize. Engaged individuals are those who, while not residing in the area, forge diverse connections with its people and culture.

However, this beautiful region faces significant demographic challenges, including population decline and an increasing elderly population, which exacerbate the issue of labor shortages. Therefore, as part of this broader project, Otetsutabi is implementing initiatives that not only foster relationships but also mitigate labor shortages in the area.

Initiative Details

The collaboration between Otetsutabi and Shiga's northern cities focuses on supporting local businesses by leveraging the services offered by Otetsutabi. This innovative matching platform connects local enterprises grappling with seasonal or short-term labor shortages with urban individuals interested in experiencing rural life, work opportunities, and tourism.

The primary target audience is young urban dwellers who have expressed interest in rural tourism but have not visited due to various barriers like financial concerns related to travel and accommodation. By connecting them with enthusiastic local farmers, inns, and businesses, Otetsutabi provides opportunities for participants to earn compensation while engaging in meaningful activities within the region. Such experiences include staying in local accommodations and deepening their understanding of the local culture.

The initiative aims to not only tackle short-term labor shortages but also instill appreciation for the region's charm among visitors, fostering continuous engagement and creating a long-lasting community of individuals closely connected to the area.

What is Otetsutabi?

Otetsutabi is a unique human resource matching service that combines short-term labor assistance and travel. It aims to connect local businesses struggling to find help with travelers who are eager to work while exploring new destinations.

Although travelers cover their transportation costs to reach their destinations, they can earn money through their work, thereby minimizing their overall travel expenses. Additionally, engaging directly with local residents allows participants to experience the culture and way of life in ways that typical tourism cannot provide.

For local businesses, Otetsutabi opens doors to recruitment from across the nation, effectively addressing labor shortages. Visitors often explore local attractions during their free time and share their experiences on social media, enhancing regional visibility and stimulating local economies. The average duration of stay for participants is around two weeks, during which they build connections with local residents and cultivate a strong desire to return.

The Gateway to Engaged Individuals

The average stay for participants in the Otetsutabi program is about two weeks. This practical involvement in local work allows travelers to develop connections and relationships that transcend mere tourism, creating a foundation for future engagement. This unique experience contributes significantly to the long-term goal of cultivating a community of engaged individuals.

Surveys conducted post-participation yield compelling insights:

• - 81% confirmed they would not have visited the area without Otetsutabi.
• - 49% admitted to being unaware of the region prior to their stay.
• - 70% indicated it was their first visit to the community.
• - 86% expressed a desire to return to the area in the future.

Success Stories Across the Nation

Many participants have transitioned to permanent relocation, establishing careers or starting businesses, thanks to their Otetsutabi experiences. From someone marrying into a local ryokan (inn) to establishing a second home in a rural area, these stories highlight the program's potential:

• - A 40-year-old woman moving to Tottori, inspired by her experiences to pursue a new life as a young inn manager.
• - A 54-year-old who retired early to find an ideal relocation destination through adventure.
• - A 51-year-old revived their dreams, pursuing entrepreneurship while honing their skills in the kitchen following their experiences.

Expanding User Demographics

Otetsutabi commenced operations in January 2019 and has seen a steady increase in participation, with over 81,000 registered users as of July 2025. While participants primarily consist of the younger Z generation, an increasing interest is emerging from seniors planning their second careers. With availability spanning over 2,000 locations nationwide, participants engage primarily in hospitality and agricultural sectors but also extending to guesthouses, campsites, breweries, and various culinary enterprises.

Collaboration Opportunities

Otetsutabi is actively seeking municipalities interested in collaboration. By addressing challenges such as labor shortages, together we can cultivate a community of engaged individuals, empowering local regions in new and innovative ways.

To explore collaboration, visit:

• - For municipal and third sector inquiries: Municipal Collaboration Form
• - For businesses and other collaborations: Business Collaboration Form

Media Inquiries

Otetsutabi is keen on raising awareness about our mission and invites media inquiries for potential coverage. If you are interested in learning more about our activities or wish to discuss potential stories, please do not hesitate to reach out through our contact form.

Company Information

• - Company Name: Otetsutabi, Inc.
• - CEO: Rina Nagaoka
• - Tokyo Office Address: 3-31-12 Yoyogi, Shibuya, Tokyo, 151-0053, Japan
• - Shizuoka Office Address: 1-8-43 Takabayashi, Naka-ku, Hamamatsu City, Shizuoka, 430-0907, Japan
• - Established: July 2018
• - Capital: ¥70,286,500
• - Website: Otetsutabi Official Website