SSG Landers Partners with HEARTBEATS for Innovative Digital Trading Card Collection

Launch of Digital Trading Card Collection by SSG Landers

HEARTBEATS, a Tokyo-based company, has recently launched an exciting digital trading card collection service called the "Landers collection" in partnership with SSG Landers, marking a significant milestone in the sports and entertainment industry. Starting from July 22, 2026, fans in South Korea will be able to enjoy this unique fan engagement experience that celebrates their favorite players in a novel way.

The Landers collection is rooted in the proprietary ORICAL® system developed by HEARTBEATS, aiming to enhance fan engagement and provide a blend of sports and technology. Enthusiasts will have the chance to collect vibrant cards and badges featuring spirited depictions of their favorite players, allowing them to express their passion and support in this innovative format. This service is set to reshape the culture of fandom by offering an interactive platform where sports enthusiasts can truly engage with their idols.

The SSG Landers itself is a prominent team in the Korean Professional Baseball (KBO) league, boasting an impressive history including five championships and four league titles since its inception. The team features notable players such as Choi Jong, a legendary home run hitter who continuously breaks KBO’s all-time home run records, and Kim Kwang-hyun, a celebrated left-handed pitcher known for his prowess in intense matches between Korea and Japan.

The home base of the SSG Landers, Incheon, is a vital hub for transportation, featuring Incheon International Airport and Incheon Port, which are gateways to Korea's skies and seas. The team's name, "Landers," symbolizes the idea of those who have arrived in this significant locale, adding a unique narrative to the franchise.

Looking ahead, HEARTBEATS is committed to expanding its services not only within Korea but also globally, aiming to captivate sports and entertainment enthusiasts around the world. This reflects the company's broader philosophy of delivering experiences that resonate deeply with people's hearts, embracing its motto, "Be the heartbeat of the world."

The operational details of the Landers collection are as follows:

- Service Name: Landers collection (Korean: 랜더스 컬렉션)
- Launch Date: July 22, 2026 (Wednesday)
- Service Area: South Korea
- Languages Available: Korean

HEARTBEATS, established on November 1, 2017, continues to strive towards their goal of providing heart-pounding experiences in the realms of sports and entertainment. Their official electronic trading card services remind fans of the passion and drama within their beloved sports, showcasing an innovative way to connect with icons in the industry.

For more information, visit HEARTBEATS Inc..

Overall, the partnership between HEARTBEATS and SSG Landers heralds a new era in fan engagement for the KBO and offers an exemplary model of how technology can enhance the traditional sports experience.