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Men's Hair Care Awareness Survey: Key Findings and Recommendations

A recent survey conducted by Svenson, a leading hair care service provider, highlights the growing concerns about hair appearance among men, illustrating a significant gap between awareness and action. The survey, which involved 1,035 men and women aged 20 to 69, was carried out from May 22 to May 23, 2025, shedding light on men's perceptions of hair care and cleanliness.

Understanding the Survey Results

The Importance of Cleanliness

One of the most striking findings was that 51.7% of male respondents acknowledged that a clean hairstyle heavily impacts their overall impression. This perception aligns with the broader consensus, where 64.5% of all respondents highlighted cleanliness as a key factor in hair appearance. Despite this awareness, more than 35% of men in their 40s to 60s admitted to having concerns about their hair but not taking any action to address those issues. This reveals a compelling gap between recognition and proactive behavior concerning hair care.

Young Men's Hair Care Concerns

The survey also indicated that younger men are not only more concerned about hair care but also encounter challenges in discussing their hair-related issues. Close to 40.5% of men in their 20s expressed difficulty in seeking help for their hair concerns. While their interest in hair care is high, their inability to discuss these issues presents a barrier that may prevent them from obtaining the necessary support.

Age-Related Trends in Awareness

Older men, especially those in their 40s and older, demonstrated a decline in interest in hair care, with many being unaddressed. In contrast, younger men exhibited a high level of concern coupled with a reluctance to seek advice. This generational gap indicates a need for targeted communication and service offerings tailored to different age groups. As autumn approaches, a season typically associated with hair concerns like hair loss, dryness, and lack of volume, addressing these gaps becomes increasingly critical.

Recommendations for Men's Hair Care

With the seasonal shift leading to potential hair issues like hair loss, dryness, and thinness, it is vital for men to prioritize their hair care. Svenson suggests a dual approach combining self-care practices at home and expert guidance at professional salons.

At-Home Self-Care Practices

Svenson recommends that men take the first steps towards better hair health by focusing on scalp care. A special Basic Care Set is designed to help men achieve this goal. Key products include:

• - Scalp Shampoo: Formulated with selected ingredients that promote a healthy scalp environment.
• - Scalp Pack: Helps maintain the health of the scalp and hair.

This easy-to-use kit enables men to switch to professional-level scalp care efficiently at home.

For those desiring a boost in volume or coverage, the Volume Up Set addresses thinner hair with effective solutions tailored specifically for men's scalp health. Additionally, the Scalp Cleaning Oil offers a deeper cleanse by eliminating dirt and excess sebum, ensuring an optimal scalp environment.

Professional Salon Support

For issues that self-care alone cannot resolve or if quicker results are desired, consulting a professional salon is highly recommended. Svenson's MEN’S WILL by SVENSON offers tailored services where men can receive discreet consultations in a comfortable environment. Their team of hair care experts employs unique techniques to enhance hair appearance, such as specialized coating services that create an illusion of fuller hair.

The potential impacts of autumn on men's hair are substantial. Svenson's proactive measures aim to bridge the gap between knowledge and action, encouraging men to take charge of their hair health. The combination of at-home care routines and expert salon advice presents a comprehensive plan to ensure that men not only feel good about their hair but also uphold their image through effective care practices.

Conclusion

Svenson remains committed to supporting men in their hair care journey, ensuring that they can confidently embrace their styles and personalities. As a trusted partner in hair care, Svenson continues to advocate for proactive approaches that foster men's grooming awareness and action.