#United States #Beverly Hills #RoC Skincare #Lip Volumizer #Bethenny Frankel

RoC Skincare and Bethenny Frankel Launch a New Lip Volumizer

In an exciting development for beauty enthusiasts, RoC Skincare has announced the national launch of its Derm Correxion® Lip Volumizer in collaboration with entrepreneur and media personality Bethenny Frankel. This product promises to provide a non-invasive solution for achieving fuller, more luscious lips.

Features of the Derm Correxion Lip Volumizer

The new lip volumizer, developed in collaboration with dermatologists and plastic surgeons, incorporates a proprietary mix of ingredients, including Hyaluronic Acid, which acts swiftly to visibly plump lips within just three minutes. Additionally, it contains a Pro-Collagen Peptide, designed to enhance and maintain lip volume over time. Clinical trials indicated that an impressive 90% of users experienced fuller lips after a mere three minutes of application. Moreover, after consistent use for four weeks, participants observed a twofold improvement in lip volume.

Bethenny Frankel: The Face of Authenticity

Bethenny Frankel, a well-known advocate for honesty in the beauty industry, spearheads the promotional campaign for the Lip Volumizer. Known for her straightforward persona, Frankel teased fans with social media hints about an impending transformation, ultimately unveiling that her secret was RoC's innovative at-home treatment rather than a traditional cosmetic procedure.

Frankel remarked, "Everyone knows I don't sugarcoat anything. If I love something, it's because it works. I adore the effect of the Derm Correxion Lip Volumizer — my lips not only look fuller but smoother and more hydrated instantly. It’s a fantastic alternative to lip fillers, and I’ve trusted RoC for years because they deliver results every time."

Marketing Strategy and National Launch

In line with RoC Skincare's objectives, this launch aims to resonate with consumers seeking a reliable and effective solution for lip enhancement without the invasive nature of injections. Hillary Hutcheson, Chief Marketing Officer at RoC, explained, "Bethenny's candid and relatable approach aligns perfectly with our mission. We are dedicated to offering clinically proven results that consumers can truly depend on. With her endorsement, we hope to reach a broader audience who desires hydration and volume without resorting to needles."

To celebrate the launch, RoC will host an interactive event dubbed the '3-Minute Clinic' pop-up in Beverly Hills on October 23, 2025. This unique experience aims to replicate the ambience of cosmetic and medical spas, showcasing the Lip Volumizer’s efficacy in an engaging and futuristic setting. Following the Beverly Hills launch, plans are already in motion for similar events in London in November.

Availability

Consumers can now purchase the Derm Correxion Lip Volumizer at major retailers across the nation or via RoC's official website for a retail price of $29.99. This product not only exemplifies RoC’s commitment to dermatological innovation but reinforces their standing as a trusted leader in skincare science since their inception in 1957.

For RoC, the introduction of this revolutionary product reaffirms their dedication to creating clinically proven skincare solutions that empower individuals to feel confident in their skin. As consumer trends lean towards non-invasive beauty solutions, the Derm Correxion Lip Volumizer stands poised to make a significant impact in the market, and with Bethenny Frankel's sincere promotion, it is sure to garner the attention it deserves.