iRobot Japan Launches New Floor Cleaner in Collaboration with Magic Clean Brand
iRobot Japan has recently announced an exciting collaboration with Kao Corporation's renowned home care brand, Magic Clean. This partnership has culminated in the launch of a new floor cleaner, designed specifically for iRobot's Roomba series. Set to hit shelves on April 18, 2025, the product—titled 'iRobot Floor Cleaner supported by Magic Clean'—will be available at all authorized iRobot retailers and on the official iRobot online store.
The launch of this innovative cleaner coincides with a significant refresh of iRobot's entire Roomba lineup, marking the company's largest redesign in its history. This endeavor is aimed at accelerating the adoption of robotic vacuum cleaners across Japan, which iRobot anticipates will solidify the Roomba's status as a household staple. As part of its ambitions, iRobot has set a mid-term goal of capturing a 20% share of the cleaning vacuum market by 2030, underscoring its commitment to innovation and accessibility in cleaning technology.
The new floor cleaner harnesses the cleaning expertise of both iRobot and Magic Clean, a brand that has long been synonymous with household cleanliness. According to iRobot Japan's CEO, Gen Hikita, the collaboration is expected to deliver new value to Roomba users, emphasizing the synergistic effect that emerges when a leading robotic vacuum intersects with a top cleaning solution. "We are very pleased to partner with a beloved brand like Kao's Magic Clean, which is used in homes across Japan. We believe this collaboration will not only enhance the cleaning capabilities of robotic vacuums but also support their faster adoption in domestic households," stated Hikita.
Product Name: iRobot Floor Cleaner supported by Magic Clean
Official Online Store Price: 1,900 yen (including tax)
Release Date: April 18, 2025
Volume: 540ml
1. Custom Formulation for Roomba: This cleaner is uniquely developed for Roomba vacuums, providing a fresh, clean finish with a refreshing scent.
2. Enhanced Capacity: The new formula allows for dilution, yielding over double the use in comparison to existing Roomba floor cleaners, making it more economical for users.
3. Measurement Cap: The cleaner comes with a cap that doubles as a measuring cup, allowing users to easily measure the right amount for their robot vacuum.
1. Check the capacity of your robot's water tank.
2. Measure the appropriate amount of cleaner and pour it into the tank based on its capacity.
3. Fill the tank with water up to the designated mark before attaching it back to the robot.
Target Models Include:
For further details, visit the official iRobot online store.
iRobot aims to provide consumers with a tailored experience through three categories of products, improving lives with its motto: Empower people to do more. The company is committed to delivering enriched products and services, creating a positive impact on everyday living.
Established in 2002 with the launch of the Roomba, iRobot Corporation has become a pioneer in home robotic solutions. With over 50 million robots sold worldwide, iRobot continues to innovate in cleaning, mapping, and navigation technologies, fostering an ecosystem that simplifies home maintenance and promotes a healthier lifestyle. iRobot’s vision is to design and manufacture robots that complement and enhance users’ lives, ensuring a cleaner, more comfortable home environment.
iRobot, the iRobot logo, and Roomba are trademarks of iRobot Corporation. Magic Clean is a registered trademark of Kao Corporation.
The launch of this innovative cleaner coincides with a significant refresh of iRobot's entire Roomba lineup, marking the company's largest redesign in its history. This endeavor is aimed at accelerating the adoption of robotic vacuum cleaners across Japan, which iRobot anticipates will solidify the Roomba's status as a household staple. As part of its ambitions, iRobot has set a mid-term goal of capturing a 20% share of the cleaning vacuum market by 2030, underscoring its commitment to innovation and accessibility in cleaning technology.
The new floor cleaner harnesses the cleaning expertise of both iRobot and Magic Clean, a brand that has long been synonymous with household cleanliness. According to iRobot Japan's CEO, Gen Hikita, the collaboration is expected to deliver new value to Roomba users, emphasizing the synergistic effect that emerges when a leading robotic vacuum intersects with a top cleaning solution. "We are very pleased to partner with a beloved brand like Kao's Magic Clean, which is used in homes across Japan. We believe this collaboration will not only enhance the cleaning capabilities of robotic vacuums but also support their faster adoption in domestic households," stated Hikita.
Product Overview
Product Name: iRobot Floor Cleaner supported by Magic Clean
Official Online Store Price: 1,900 yen (including tax)
Release Date: April 18, 2025
Volume: 540ml
Key Features
1. Custom Formulation for Roomba: This cleaner is uniquely developed for Roomba vacuums, providing a fresh, clean finish with a refreshing scent.
2. Enhanced Capacity: The new formula allows for dilution, yielding over double the use in comparison to existing Roomba floor cleaners, making it more economical for users.
3. Measurement Cap: The cleaner comes with a cap that doubles as a measuring cup, allowing users to easily measure the right amount for their robot vacuum.
Usage Instructions
1. Check the capacity of your robot's water tank.
2. Measure the appropriate amount of cleaner and pour it into the tank based on its capacity.
3. Fill the tank with water up to the designated mark before attaching it back to the robot.
Target Models Include:
- - Roomba® Plus 505 Combo + AutoWash™ Charging Station
- - Roomba® Plus 405 Combo + AutoWash™ Charging Station
- - Roomba® 205 DustCompactor™ Combo
- - Roomba® 105 Combo + AutoEmpty™ Charging Station
- - Roomba® 105 Combo
- - Roomba® Combo j9+
- - Roomba® Combo j9
- - Roomba® Combo j7+
- - Roomba® Combo j7
- - Braava jet® m6
Purchase Link
For further details, visit the official iRobot online store.
iRobot aims to provide consumers with a tailored experience through three categories of products, improving lives with its motto: Empower people to do more. The company is committed to delivering enriched products and services, creating a positive impact on everyday living.
About iRobot Corporation
Established in 2002 with the launch of the Roomba, iRobot Corporation has become a pioneer in home robotic solutions. With over 50 million robots sold worldwide, iRobot continues to innovate in cleaning, mapping, and navigation technologies, fostering an ecosystem that simplifies home maintenance and promotes a healthier lifestyle. iRobot’s vision is to design and manufacture robots that complement and enhance users’ lives, ensuring a cleaner, more comfortable home environment.
iRobot, the iRobot logo, and Roomba are trademarks of iRobot Corporation. Magic Clean is a registered trademark of Kao Corporation.
Topics Consumer Products & Retail）
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