Unlocking the Power of BtoC SNS Collaboration Campaigns: 4 Key Steps for Success
In today's information-saturated environment, traditional advertising isn't as effective as it once was for reaching new customers. Recent surveys indicate that almost 90% of consumers feel overwhelmed by online advertisements, and over 70% of advertisers are noticing a decline in their ad effectiveness. This phenomenon has led to what many refer to as 'advertising fatigue' for both consumers and businesses alike. Given these challenges, companies have increasingly found it difficult to attract followers and increase brand awareness through conventional methods of social media marketing.
A promising solution emerging in response to these issues is the concept of "BtoC SNS collaboration campaigns." By partnering with compatible brands, companies can organically reach new audiences by tapping into each other's follower bases. This strategy cultivates a sense of trust among consumers, paralleling the influence of recommendations from friends or family—considered by many to be the most dependable source of marketing. As companies forge connections through their social media accounts, they effectively create a reliable pathway to engage with potential customers.
To further elaborate on the significance of collaboration campaigns, NAVICUS, a company dedicated to providing communication support services for businesses and local governments, is hosting an online seminar titled "Expand Your Followers and Brand Recognition: 4 Steps for Successful BtoC SNS Collaboration Campaigns." This seminar targets SNS managers within BtoC organizations and will be conducted by NAVICUS's CEO, Kazunari Takeuchi, who brings extensive experience in SNS marketing and community building.
During the webinar, attendees will learn vital insights highlighting why collaboration initiatives are currently yielding favorable outcomes, focusing on key steps for success:
1. Identifying Potential Partners: The choice of collaborators can significantly affect the campaign's reach and effectiveness. Participants will learn criteria for selecting the most appropriate partners.
2. Designing Incentives: We will explore how to incentivize participants and maximize engagement through thoughtful incentive structures.
3. Creating Compelling Content: Effective creative content is crucial for successful SNS campaigns. Guidance will be provided on how to produce stunning posts that resonate with both audiences.
4. Measuring Success and Continuous Improvement: Finally, we will address how to evaluate campaign effectiveness and link findings to future initiatives. This ensures that campaigns do not become one-off events but instead lead to sustained follower growth and engagement.
The seminar promises to be highly practical, offering actionable methods for establishing and nurturing follower relationships while planning for future strategies. It is especially recommended for manufacturers and retailers reconsidering their SNS engagement tactics.
Webinar Details:
1. Why Now is the Time for BtoC SNS Collaboration Campaigns
2. Four Steps to Success (Selecting Partners, Incentives, Creative Content, Measuring Impact)
3. Case Studies of Successful Campaigns
4. Overview of NAVICUS Services
5. Q&A Session
Kazunari Takeuchi, CEO of NAVICUS, has a rich background in community service management, having previously contributed to significant projects at DeNA and Trust Bank. Establishing NAVICUS in 2018, Takeuchi’s expertise in SNS marketing has already proven successful for numerous businesses, particularly in the realms of community support and strategic marketing.
NAVICUS specializes in supporting communication initiatives for companies and local governments, aiding in 'fan building' strategies that harness social media and marketing techniques. With a team rich in experiences and accomplishments, NAVICUS offers tailored consulting, operational support, and a range of services aimed at effectively harnessing the power of SNS in well-coordinated campaigns. To date, their cumulative follower count has surpassed 106.2 million as of May 2025, and they continue to expand their services under PR TIMES Group.
Corporate Website: NAVICUS Official Site
Official X Account: NAVICUS on X
Official Facebook: NAVICUS on Facebook
Official Note: NAVICUS Note
Join us and learn how to harness the power of collaboration to elevate your brand!
A promising solution emerging in response to these issues is the concept of "BtoC SNS collaboration campaigns." By partnering with compatible brands, companies can organically reach new audiences by tapping into each other's follower bases. This strategy cultivates a sense of trust among consumers, paralleling the influence of recommendations from friends or family—considered by many to be the most dependable source of marketing. As companies forge connections through their social media accounts, they effectively create a reliable pathway to engage with potential customers.
To further elaborate on the significance of collaboration campaigns, NAVICUS, a company dedicated to providing communication support services for businesses and local governments, is hosting an online seminar titled "Expand Your Followers and Brand Recognition: 4 Steps for Successful BtoC SNS Collaboration Campaigns." This seminar targets SNS managers within BtoC organizations and will be conducted by NAVICUS's CEO, Kazunari Takeuchi, who brings extensive experience in SNS marketing and community building.
During the webinar, attendees will learn vital insights highlighting why collaboration initiatives are currently yielding favorable outcomes, focusing on key steps for success:
1. Identifying Potential Partners: The choice of collaborators can significantly affect the campaign's reach and effectiveness. Participants will learn criteria for selecting the most appropriate partners.
2. Designing Incentives: We will explore how to incentivize participants and maximize engagement through thoughtful incentive structures.
3. Creating Compelling Content: Effective creative content is crucial for successful SNS campaigns. Guidance will be provided on how to produce stunning posts that resonate with both audiences.
4. Measuring Success and Continuous Improvement: Finally, we will address how to evaluate campaign effectiveness and link findings to future initiatives. This ensures that campaigns do not become one-off events but instead lead to sustained follower growth and engagement.
The seminar promises to be highly practical, offering actionable methods for establishing and nurturing follower relationships while planning for future strategies. It is especially recommended for manufacturers and retailers reconsidering their SNS engagement tactics.
Webinar Details:
- - Date: December 17, 2025
- - Time: 1:00 PM – 2:00 PM (JST)
- - Format: Online (via Zoom)
- - Fee: Free of Charge
- - Audience: SNS managers from BtoC companies
- - Registration Link: Click here to register
Agenda
1. Why Now is the Time for BtoC SNS Collaboration Campaigns
2. Four Steps to Success (Selecting Partners, Incentives, Creative Content, Measuring Impact)
3. Case Studies of Successful Campaigns
4. Overview of NAVICUS Services
5. Q&A Session
About the Speaker
Kazunari Takeuchi, CEO of NAVICUS, has a rich background in community service management, having previously contributed to significant projects at DeNA and Trust Bank. Establishing NAVICUS in 2018, Takeuchi’s expertise in SNS marketing has already proven successful for numerous businesses, particularly in the realms of community support and strategic marketing.
About NAVICUS
NAVICUS specializes in supporting communication initiatives for companies and local governments, aiding in 'fan building' strategies that harness social media and marketing techniques. With a team rich in experiences and accomplishments, NAVICUS offers tailored consulting, operational support, and a range of services aimed at effectively harnessing the power of SNS in well-coordinated campaigns. To date, their cumulative follower count has surpassed 106.2 million as of May 2025, and they continue to expand their services under PR TIMES Group.
Corporate Website: NAVICUS Official Site
Official X Account: NAVICUS on X
Official Facebook: NAVICUS on Facebook
Official Note: NAVICUS Note
Join us and learn how to harness the power of collaboration to elevate your brand!
Topics Business Technology）
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