New Service to Turn Social Media Advertising Into an Asset with an Ambassador System

Transforming Social Media Marketing with Tamatebako's New Service

In a groundbreaking initiative, Tamatebako, headquartered in Tokyo's Shinagawa district and led by CEO Yushi Matsushita, has introduced an innovative service designed to continuously accumulate customer testimonials on Instagram. This new “Ambassador Program Construction and Operation Service” aims to turn advertising impact into a sustainable asset.

Concept Overview

The core of this service lies in actively organizing a team of ambassadors who have become fans of a brand or product. Through consistent tagging and engagement, Tamatebako aims to generate organic traffic throughout various consumer decision-making phases including search, comparison, and evaluation. As an added incentive, the first 20 companies to sign up will receive a special discount, reflecting the company's commitment to making this transformative service accessible.

Background of the Service

Increasingly, Generation Z is relying on social media, particularly Instagram, as their primary source for travel planning and information. In fact, statistics reveal that about 60% of this demographic uses social platforms over Google searches. This shift marks a significant transition from viewing social networks merely as content consumption platforms to viewing them as essential tools for information gathering.

User-generated content (UGC) is rapidly becoming more influential than official corporate messaging. However, many brands still find themselves relying on superficial methods such as follower count and sporadic influencer collaborations, leading to an absence of meaningful, accumulated posts that could serve as lasting assets.

What the Service Entails

This innovative program focuses on establishing a structured network of ambassadors who will generate ongoing organic posts that showcase genuine consumer experiences. Below are key features that set this service apart:

Feature 1: Accumulating Authentic Posts Instead of Advertisements

By boosting genuine experiences shared by actual users, brands can cultivate a reliable stream of authentic testimonials that naturally circulate. These posts can significantly influence the purchasing decisions of prospective customers during their evaluation period.

Feature 2: Strategic Increase in Tagged Posts

Rather than merely increasing follower counts, the service encourages an aggregation of posts in the tagging sections of Instagram. This creates a situation where users cannot miss seeing product or brand mentions, enriching search and comparison phases with real-world insights that enhance decision-making.

Feature 3: Tailored Posting Frequency and Timing

Each brand has the opportunity to strategically outline the frequency, target audience, and content of their postings. This structured approach ensures the creation of a robust, ongoing word-of-mouth marketing system. With control over post timing and context, brands can ensure their testimonials appear where potential customers are most engaged, leading to measurable results.

Feature 4: Comprehensive Management Services

Tamatebako takes charge of the entire ambassador recruitment, selection, communication, and management process. This comprehensive support alleviates the operational burden for companies, allowing for the creation of a sustainable affiliate network that continually delivers results.

Expected Outcomes After Implementation

As soon as the program is initiated, brands can expect:

- Initial Phase: Design and begin ambassador recruitment
- 3 Months In: Continuous contributions from 10-30 ambassadors
- 6 Months In: Accumulation of over 50-100 valuable posts

Long-term, companies will notice their brand messages appear regularly in search results and tagged feeds, creating customer pathways that do not solely rely on traditional ad spend.

Pricing Plan – Limited Time Offer

The entry price stands at 50,000 yen per month, discounted from the standard 70,000 yen for the first 20 companies that register.

Future Prospects

Tamatebako anticipates expanding this service across all sectors where social media feedback influences decision-making. Future developments may include leveraging ambassador data and social media insights to offer enhanced marketing support, helping companies further reduce their dependence on advertising.