#Japan #Chiyoda #AI AD CHECK #SOLEIL VIEW #MSC Corporation

A Groundbreaking Step in Advertising Review with AI

In an era where advertising regulations are becoming increasingly complex, MSC Corporation is proud to announce its revolutionary advertising review system, "AI AD CHECK 'SOLEIL VIEW.'" Based in Chiyoda, Tokyo, and led by CEO Hisako Nakazato, MSC aims to alleviate the burden of verification work for legal and advertising professionals while ensuring strict compliance with advertising laws.

The Purpose of 'SOLEIL VIEW'

This next-generation platform is designed to not only review advertising expressions for cosmetics but also for health supplements, analyzing a range of regulations including the Pharmaceutical and Medical Device Act (PMDA), the Act Against Unjustifiable Premiums and Misleading Representations, and food labeling laws. With its sophisticated algorithms, 'SOLEIL VIEW' leverages the power of collaborative AI agents, which automatically detect legal risks within advertisement texts, resulting in a dynamic review process.

The Collaboration Behind Development

To create this cutting-edge system, MSC collaborated with Marunouchi Soleil Law Office, which has been accumulating knowledge in advertising compliance since 2016. Their extensive experience forms the backbone of the AI system's database, enabling it to handle complex legal requirements effectively. The technical development was managed by Funai Consulting, who focused on integrating this legal knowledge into a user-friendly AI model, ensuring swift and accurate reviews through automated risk detection and final validation by legal professionals.

An Evolving Landscape of Regulations

The environment surrounding advertising expressions for health supplements and cosmetics has significantly intensified over the past few years. With a multitude of overlapping laws and guidelines, even a minor deviation can prompt administrative actions. The scrutiny from society regarding exaggerated or misleading advertising has heightened, posing further challenges for businesses to navigate these tight regulations effectively.

In this context, rapid advancements in AI technology are starting to reshape the landscape of advertising reviews, minimizing reliance on human oversight. The Marunouchi Soleil Law Office is committed to applying their long-standing knowledge in advertising compliance to build systems that enhance accuracy and efficiency in the review process.

Overview of the System

When users upload advertising data (text, PDFs, or images), 'SOLEIL VIEW' utilizes built-in Optical Character Recognition (OCR) technology to automatically extract text information. The collaborative AI reviews the content, comparing it against numerous regulations to detect potential legal risks. This approach ensures that only textual information is examined, while image design and layout remain excluded from the analysis.

The system generates automated review reports, which are then meticulously reviewed by lawyers to ensure a dual verification process enhancing both speed and accuracy in advertising compliance assessments.

Technical Foundations

'SOLEIL VIEW' employs a Large Language Model (LLM) called Claude (developed by Anthropic), which excels in understanding legal contexts. By utilizing AWS (Amazon Web Services) for its cloud infrastructure, the system offers security, scalability, and availability, ensuring a reliable operational environment for users. The AI continually undergoes re-learning processes to adapt to changes in laws and regulations, using data exclusively from legal reviews to mirror precise legal judgment through periodic reinforcement learning.

Content of the Review Report

The 'AI AD CHECK SOLEIL VIEW' provides comprehensible review reports structured into five critical components:

• - Identified Issues: Specific expressions or wording that may present problems
• - Risk Level: Rated from one to four stars based on the severity of the potential risk
• - Legal Violation Possibility: Clear mentions of applicable laws such as PMDA or the Act Against Unjustifiable Premiums
• - Correction Suggestions: Alternative expressions to mitigate risks
• - Basis for Judgment: Explanations for AI's determinations, including related laws and examples

This structure empowers companies’ legal and advertising teams to grasp not only the existence of a risk but also the rationale behind it and suggested corrective measures, facilitating internal improvements and prevention of future issues.

Functions and Features

The main focus of this system is on reviewing advertising expressions related to health supplements and cosmetics. The AI autonomously analyzes multiple regulations to extract expressions that might carry legal risks. Additionally, for products that have received approval or notifications—like functional foods, quasi-drugs, and specific health foods (Tokubetsu Hoken)—the AI can have pre-set exclusion parameters to avoid mistakenly flagging compliant expressions.

By doing so, 'SOLEIL VIEW' minimizes the likelihood of identifying approved statements incorrectly while querying for heightened precision in practical reviews.

Strengths and Unique Features

• - Developed based on the know-how of the Marunouchi Soleil Law Office, with over 1,000 pages of advertising review data and over 10,000 identified issues since 2016.
• - A dual-review system combining AI and legal expertise enhances both speed and accuracy in the review process.
• - OCR capability facilitates efficient text extraction from PDFs and images, allowing for a text-based review process.
• - Flexible exclusion settings for approved items, while maintaining thorough review capabilities.
• - Outputs practical review reports that highlight issue identification, risk levels, violations, and corrective measures, facilitating easier understanding and implementation for improvement.

Implementation Phase and Future Outlook

The system will first be operational within the Marunouchi Soleil Law Office for quality validation alongside AI re-learning and tuning. After this phase, it will be made available to client companies, demonstrating the standard of legal compliance and efficiency through the collaboration of AI and lawyers.

As the complexity of advertising laws continues to evolve, 'SOLEIL VIEW' represents an important step forward, setting a new standard for effective, AI-assisted advertising review processes.

Conclusion

The collaboration between MSC Corporation and Marunouchi Soleil Law Office showcases a blend of legal expertise and cutting-edge AI technology. As advertising compliance becomes more essential than ever, systems like 'AI AD CHECK SOLEIL VIEW' are paving the way for businesses to navigate these challenges efficiently and effectively.