Culinary Innovation
2025-12-23 01:46:24

The Culinary Innovation of Houtaienn: Merging Taiwanese Flavors with Japanese Precision

The Culinary Journey of Houtaienn: A Fusion of Taiwanese Tradition and Japanese Excellence


Houtaienn, a pioneering food brand, is embarking on a culinary journey that beautifully merges the rich flavors of Taiwanese cuisine with the precision of Japanese manufacturing. Founded by former semiconductor engineer and CEO, Cheng Yuan-Chun (Dennis), Houtaienn’s latest creation, the Taiwanese Red Braised Noodles with Japanese Wagyu, exemplifies this unique fusion.

A Rich Heritage: The Heart of Culinary Tradition


At the helm of Houtaienn is renowned Taiwanese chef, Zheng Xiang-Yong (Ah Xiong), who brings over 45 years of culinary expertise. His illustrious career includes the role of executive chef for the state banquet when the President of Honduras visited Taiwan in 2002, where he showcased Taiwanese culinary culture to international dignitaries. The experiences and skills he acquired over decades have influenced the meticulous crafting of their signature dish.

The Innovative Approach: Merging Science with Tradition


Dennis, the CEO and son of Chef Ah Xiong, applies a logical and precise engineering approach honed from his years in semiconductor technology at AUO and leading firms like Sumitomo. His passion for quality and innovation ensures that traditional recipes are elevated by scientific techniques, resulting in a product that retains its authentic taste while achieving a level of quality that meets international standards.

New Product Showcase: Taiwanese Red Braised Noodles with Japanese Wagyu


Houtaienn's latest offering is a masterpiece that combines the traditional Taiwanese Red Braised Soup with the exquisite Japanese Wagyu beef. Each ingredient is carefully selected; authentic Taiwanese spices and condiments marry harmoniously with the rich flavors of Wagyu. The production process takes place in Japanese HACCP and FSSC22000 certified facilities, utilizing cutting-edge methods to guarantee superior safety and freshness of the product. This remarkable combination creates a deep and complex flavor profile, making it worthy of a state banquet.

Awards and Recognition: A Testament to Quality


Houtaienn has earned recognition both domestically and internationally, amassing 18 awards to date. Notable accolades include multiple honors at the New Flavor Trend Awards and the Taiwan Best Souvenirs. This success further solidifies their role as ambassadors of authentic Taiwanese flavors in Japan, with strong motivations for continuous improvement and innovation.

Sales Information: Available on Amazon Japan


Customers can now purchase Houtaienn’s Taiwanese Red Braised Noodles with Japanese Wagyu on Amazon Japan, available for personal consumption or as delightful gifts for loved ones. Search for “Houtaienn” or “Taiwanese Red Braised Wagyu Noodles” on Amazon to find this exquisite product.

Future Endeavors: Expanding the Tradition


Houtaienn promises to continue its journey of culinary exploration. Upcoming products will feature traditional Taiwanese delicacies such as Taiwanese Braised Pork Rice and Taiwanese Noodles with Soybean Sauce, ensuring that the rich legacy of Taiwanese cuisine is celebrated in Japan and beyond.

Brand Mission: Bridging Taste and Technology


Ultimately, Houtaienn stands as a bridge between Taiwanese flavors and Japanese quality, pledging to deliver extraordinary culinary experiences that inspire and delight consumers. By maintaining the integrity of traditional techniques while introducing innovative practices, Houtaienn is committed to providing a taste of Taiwan to the world.

Company Overview


Houtaienn operates with a vision of integrating Taiwanese flavors with Japanese manufacturing quality. They combine traditional cooking methods with the science of food production to ensure safe and delicious offerings.
  • - Brand Name: Houtaienn
  • - Operating Companies: Yoshisho Trading Co., Ltd., Chang Cheng Culinary Industrial Co., Ltd.
  • - Representatives: Zhang Suo-E, Cheng Yuan-Chun
  • - Official Site (Amazon Store): Amazon Japan
  • - Contact: [email protected] / [email protected]



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Topics Consumer Products & Retail)

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