Aston Martin Aramco and ELEMIS Forge Unprecedented Partnership in Luxury Skincare and Performance

Aston Martin Aramco and ELEMIS: A Revolutionary Alliance

In a groundbreaking announcement made on February 12, 2025, the Aston Martin Aramco Formula One™ Team has officially welcomed the renowned British skincare brand, ELEMIS, as its inaugural Official Skincare Partner. This innovative collaboration marks a significant milestone in both the automotive and beauty industries, merging high-performance racing with luxury skincare.

ELEMIS has long been celebrated for its commitment to utilizing advanced technology and clinically-proven formulations that empower individuals to feel confident in their skin. Their new partnership with Aston Martin Aramco is a strategic move to promote inclusivity in Formula One, especially as recent studies by Nielson show a remarkable shift in the demographic of Formula One fans—41% of whom are now women. Additionally, the fastest-growing segment among fans consists of women aged 16 to 24, highlighting the need for brands to address this evolution in the sport’s audience.

Both ELEMIS and Aston Martin Aramco share a dedication to sustainability. ELEMIS is hailed as the first B Corp certified brand to partner with the F1 team, committing to eco-friendly practices, including sustainable sourcing that honors the planet. Throughout the upcoming season, ELEMIS plans to launch a selection of exclusive, limited-edition product collections and will curtail the exclusives at the prestigious Aston Martin Aramco Paddock Club Suite, providing guests with rejuvenating ‘pit stop’ treatments designed to enhance well-being.

A highlight of this partnership will be showcased at the Monaco Grand Prix in May, where ELEMIS will introduce a first-of-its-kind spa experience aboard the Aston Martin Aramco luxury yacht. This initiative not only elevates the fan's experience but also reinforces the integration of wellness into the high-speed world of racing.

Speaking on this historic partnership, Séan Harrington, Co-Founder and CEO of ELEMIS, expressed, “Becoming the first Official Skincare Partner of Aston Martin Aramco marks a meaningful milestone for ELEMIS. By uniting our iconic brands, we aspire to push the boundaries of performance and innovation on a global stage. This partnership is not only groundbreaking in the realm of Formula One but also reveals how we can collectively empower others and provide a unique lifestyle experience.”

Jeff Slack, Managing Director of Commercial for the Aston Martin Aramco Formula One™ Team, echoed similar sentiments, emphasizing the significance of welcoming such an innovative partner into the family as they embark on the 2025 season. He also identified this collaboration as a pivotal step toward engaging with fans in exciting new ways.

Adding her perspective, Jessica Hawkins, Aston Martin Aramco Formula One™ Driver Ambassador, and Head of F1 Academy, expressed her enthusiasm over the inclusivity focus shared between ELEMIS and the team. As motorsport evolves, ensuring that it is welcoming to all is critical, making the synergy between the two brands all the more impactful.

ELEMIS boasts over three decades of expertise in developing cutting-edge skincare backed by scientific research and practical experience. Their commitment to customer satisfaction has earned them a presence across 110 countries, as they work tirelessly to be a force for good through their B Corp certified operations.

Meanwhile, Aston Martin Aramco Formula One™ Team has a rich history dating back to 1913, dating from its spirited beginnings in racing to its modern-day prowess on the Grand Prix circuit. With a renewed focus on sustainability and innovation, the team has made strides in sports performance while continuously seeking to engage its fanbase through initiatives like the I / AM fan engagement platform.

Together, Aston Martin and ELEMIS exemplify how luxury, innovation, and sustainability can coalesce to create fresh narratives in public perception and lifestyle engagement, breaking boundaries in both the beauty and motorsport arenas. As this partnership progresses, it characterizes a new era for fans where wellness, performance, and inclusivity become interwoven, reflecting the values of both brands in a highly competitive world.