#United States #Atlanta #Big Game #Angel Soft #potty-tunity

Angel Soft® Revolutionizes Bathroom Breaks

In a bold move for the sports and advertising world, Angel Soft® Toilet Paper has made its impactful entrance into the Big Game arena with a revolutionary commercial designed not just to be seen, but also designed to be missed. The brand is introducing the concept of 'potty-tunities'—a timely bathroom break that allows viewers to enjoy the thrilling moments of the game without the anxiety of missing essential plays or commercials.

As fans settle in for the Big Game, they often face the dilemma of needing to use the restroom yet not wanting to miss the exciting live-action unfolding before them. Recognizing this frustrating predicament, Angel, the brand mascot, assures fans that this year will be different. Rafael Garcia, VP and General Manager of Angel Soft® Bath Tissue, emphasized, "We understand the challenge of trying to keep your eyes on the screen while also answering nature's call. This year, with our 'potty-tunities', fans will no longer have to make frustrating choices."

The commercial, created by Grey New York, is set to air just after the second quarter, strategically placing the Angel Soft® brand in a prime position where many viewers traditionally rush to the bathroom. This creative timing is intended to provide fans a guilt-free moment to step away, diverting their attention with the humorous and relatable concept of the potty-tunity. Angel humorously states, "Life is full of tough choices, but bathroom breaks shouldn't be one of them!"

The significance of this message resonates deeply with audiences, especially when backed by poignant data. A recent survey indicated that a staggering 92% of individuals have found themselves uncomfortable, holding back from using the bathroom during important events to avoid missing crucial moments. The dilemma is rarely trivial, as nearly 61% feel pressured to rush and return quickly to the action, with 47% admitting they have been late to events due to restroom breaks.

In an amusing lead-up to the commercial, Angel Soft® partnered with FOX Sports’ Julian Edelman and Charissa Thompson during a championship game, where viewers witnessed Thompson anxiously searching for Edelman, who had to rush back from a bathroom break—a comedic twist that underscored the urgency of Angel's message.

But Angel Soft® is not content with just one appearance. The brand is extending its commitment to providing consumers with timely bathroom breaks beyond the Big Game. The campaign envisions introducing potty-tunities throughout the year during other highly anticipated occasions such as concerts, film premieres, and festivals. This promise signals Angel Soft®’s commitment to enhancing the bathroom experience and ensuring that people can enjoy moments that matter without compromise.

Viewers can expect not only an inventive advertisement but a lifestyle change with Angel Soft®. For those interested in learning more or joining the movement, more details can be found at AngelSoft.com/potty-tunity, alongside active insights on social media like Instagram and TikTok.

As we anticipate the theatrics of the Big Game, one thing is certain—thanks to Angel Soft®, bathroom breaks will no longer be a source of stress but rather a refreshing, well-timed intermission. So grab your rolls, settle in, and enjoy the game—knowing you've got a potty-tunity waiting for you at just the right moment!