L'Oréal Japan Reveals Significant Female Empowerment Achievements Over Five Years
L'Oréal Japan, led by its President Jean-Pierre Chariton and based in Shinjuku, Tokyo, has been dedicated to female empowerment under the philosophy of "Beauty for All, Beauty for Each." As a testament to its commitment, female executives account for over 51.6% of the workforce as of December 2025, earning a three-star "Eruboshi" certification from the Minister of Health for its favorable policies toward women's advancement in the workplace. This message aligns with the global recognition of International Women's Day and highlights the company's multi-faceted commitment through various social initiatives aimed at supporting women.
Since launching its sustainability program "L'Oréal for the Future" in 2020, L'Oréal Japan has implemented various social initiatives led by its four brands, supporting over 317,000 women over five years. These brand-led activities, termed "Brand-Cause," reflect the core philosophies of each brand and are widely executed in partnership with non-profit organizations (NPOs). Below are the notable efforts from L'Oréal Japan's brands:
Yves Saint Laurent Beauté focuses on combating intimate partner violence (IPV), a severe social issue affecting one in three women globally. Their prevention program aims to raise awareness among two million individuals by 2030, with workshops aimed primarily at middle and high school students in Japan. Participants learn about the mechanisms of dating violence and how to foster respectful, equal relationships.
Target Audience: Middle to university students
Partner Organization: NPO Saya-Saya
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Founded over 120 years ago, Helena Rubinstein has positioned itself as a pioneer of beauty revolution through innovative products. The brand's new program, starting in 2025, aims to support women aspiring to entrepreneurship, addressing their dreams and insecurities. Ten women participated in this inaugural program in 2025.
Partner Organization: Social Innovation Japan
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Maybelline New York is on a mission to eliminate stigma surrounding anxiety and depression, ensuring that everyone has access to mental health support. The "Brave Talk" program, delivered in partnership with Silver Ribbon Japan, consists of free workshops for high schools, universities, and companies, providing participants with ways to support peers grappling with mental health issues.
Partner Organizations: BOND Project, Silver Ribbon Japan
Learn More
Since its inception in 1909, L'Oréal Paris has supported women’s empowerment and stands firm against public sexual harassment, a global societal challenge. Beginning in 2025, the brand has partnered with Empowerment Kanagawa to offer free training sessions to help women recognize and intervene in instances of street harassment. They also provide a ten-minute online training that can be accessed via smartphones.
Target Audience: All women
Partner Organization: Certified NPO Empowerment Kanagawa
Learn More
As the world’s largest cosmetics company, L'Oréal Japan leverages its resources and the power of beauty to address specific societal challenges faced in Japan. The company is committed to long-term support that crosses brand lines, focusing on immediate social needs and future academic development.
Since the Noto Peninsula earthquake in 2024, L'Oréal Japan has provided financial aid and products to over 1,000 affected women. Starting in 2025, they will launch "Safe Spaces" initiatives to offer hand massages and specialized counseling, ensuring continuous support tailored to evolving needs.
In early 2026, L'Oréal held an internal event to educate employees about the situation in Noto, enhancing employee awareness and preventing this issue from becoming a mere formality.
Founded by French scientist Eugène Schueller, L'Oréal has placed scientific research at the core of its business since 1909. The company established the L'Oréal-UNESCO For Women in Science Awards in 1998, honoring female scientists who contribute to scientific advancement. In Japan, the corresponding awards have supported 81 emerging female scientists since 2005, with many awardees receiving recognition such as a spot on the «Forbes 30 Under 30 Asia 2024» list. The 20th anniversary celebration of the awards took place at EXPO 2025 in Osaka-Kansai in 2025.
Find Out More About the Awards
Ultimately, L'Oréal Japan is dedicated to fostering a society where all individuals, especially women, can shine and thrive through their comprehensive support initiatives.
L'Oréal's Brand-Cause Initiatives: Supporting 317,000 Women in Just Five Years
Since launching its sustainability program "L'Oréal for the Future" in 2020, L'Oréal Japan has implemented various social initiatives led by its four brands, supporting over 317,000 women over five years. These brand-led activities, termed "Brand-Cause," reflect the core philosophies of each brand and are widely executed in partnership with non-profit organizations (NPOs). Below are the notable efforts from L'Oréal Japan's brands:
Yves Saint Laurent Beauté: "Abuse Is Not Love"
Yves Saint Laurent Beauté focuses on combating intimate partner violence (IPV), a severe social issue affecting one in three women globally. Their prevention program aims to raise awareness among two million individuals by 2030, with workshops aimed primarily at middle and high school students in Japan. Participants learn about the mechanisms of dating violence and how to foster respectful, equal relationships.
Target Audience: Middle to university students
Partner Organization: NPO Saya-Saya
Learn More
Helena Rubinstein: HELENA POWERS
Founded over 120 years ago, Helena Rubinstein has positioned itself as a pioneer of beauty revolution through innovative products. The brand's new program, starting in 2025, aims to support women aspiring to entrepreneurship, addressing their dreams and insecurities. Ten women participated in this inaugural program in 2025.
Partner Organization: Social Innovation Japan
Learn More
Maybelline New York: "Brave Together"
Maybelline New York is on a mission to eliminate stigma surrounding anxiety and depression, ensuring that everyone has access to mental health support. The "Brave Talk" program, delivered in partnership with Silver Ribbon Japan, consists of free workshops for high schools, universities, and companies, providing participants with ways to support peers grappling with mental health issues.
Partner Organizations: BOND Project, Silver Ribbon Japan
Learn More
L'Oréal Paris: "STAND UP"
Since its inception in 1909, L'Oréal Paris has supported women’s empowerment and stands firm against public sexual harassment, a global societal challenge. Beginning in 2025, the brand has partnered with Empowerment Kanagawa to offer free training sessions to help women recognize and intervene in instances of street harassment. They also provide a ten-minute online training that can be accessed via smartphones.
Target Audience: All women
Partner Organization: Certified NPO Empowerment Kanagawa
Learn More
Acknowledging and Supporting Japan’s Social Issues
As the world’s largest cosmetics company, L'Oréal Japan leverages its resources and the power of beauty to address specific societal challenges faced in Japan. The company is committed to long-term support that crosses brand lines, focusing on immediate social needs and future academic development.
Noto Recovery Assistance
Since the Noto Peninsula earthquake in 2024, L'Oréal Japan has provided financial aid and products to over 1,000 affected women. Starting in 2025, they will launch "Safe Spaces" initiatives to offer hand massages and specialized counseling, ensuring continuous support tailored to evolving needs.
In early 2026, L'Oréal held an internal event to educate employees about the situation in Noto, enhancing employee awareness and preventing this issue from becoming a mere formality.
L'Oréal-UNESCO For Women in Science Japan Awards
Founded by French scientist Eugène Schueller, L'Oréal has placed scientific research at the core of its business since 1909. The company established the L'Oréal-UNESCO For Women in Science Awards in 1998, honoring female scientists who contribute to scientific advancement. In Japan, the corresponding awards have supported 81 emerging female scientists since 2005, with many awardees receiving recognition such as a spot on the «Forbes 30 Under 30 Asia 2024» list. The 20th anniversary celebration of the awards took place at EXPO 2025 in Osaka-Kansai in 2025.
Find Out More About the Awards
Ultimately, L'Oréal Japan is dedicated to fostering a society where all individuals, especially women, can shine and thrive through their comprehensive support initiatives.
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