#Japan #Tokyo #Nifty Lifestyle #DFO #Rakuten Rebates

DFO's New Integration for Rakuten Rebates

Nifty Lifestyle Inc., headquartered in Nakano, Tokyo, is proud to announce that its data feed optimization service, DFO, has begun supporting the "Rebates Search" feature of Rakuten Rebates (Rebates). This partnership marks a significant advancement in streamlining product data connectivity for users, enhancing both convenience and sales promotions.

The Rakuten Rebates platform has undergone a substantial upgrade aimed at improving user experiences and boosting sales for stores. The introduction of the Rebates Search feature allows products to be searched by individual items instead of just by stores, a shift that empowers retailers to showcase their products directly to users within the expansive Rakuten ecosystem. This feature signifies a substantial enhancement for both consumers and retailers.

With the launch of the Rebates Search functionality, retailers can now leverage DFO to create, publish, and manage product data feeds without the usual hassle. This means that merchants are only required to supply their original product data, allowing for a seamless integration process tailored to the specifications of Rakuten Rebates.

Implementing DFO eliminates the need for various internal adjustments and system development related to data feed creation and management. This results in significant reductions in both labor and costs, as well as shortening the implementation period. Furthermore, by utilizing DFO's extensive knowledge in data feed optimization, retailers can anticipate enhanced performance within Rakuten Rebates.

The DFO service is not just about ease. It also offers a wealth of experience, having supported over 1,000 sites and collaborated with more than 50 platforms, including major names like Google, Criteo, Meta, LINE Ads, and Mercari Ads. Retailers can choose between "DFO Premium" (outsourced service) and "DFO Manager" (self-service tool) based on their operational needs.

In addressing the requirements of the retail sector, Nifty Lifestyle is committed to rapidly advancing connections with new advertising mediums and services, continuously working to enhance performance for businesses that adopt their solutions.

About Nifty Lifestyle Inc.

Nifty Lifestyle's core mission is to provide behavioral support services in lifestyle domains, emphasizing the importance of supporting individual decision-making towards a happy and fulfilling life. Led by President Takashi Narita, the company operates from Nakano, Tokyo, aiming to assist users in making decisions that contribute to their overall well-being. You can learn more about their offerings at Nifty Lifestyle.

What is Rakuten Rebates?

Rakuten Rebates is a cash-back site managed by the Rakuten Group, originating in the United States. It collaborates with approximately 1,000 online shopping stores spanning fashion, cosmetics, food, household goods, and electronics as of September 2025. Users can log into Rakuten Rebates with their Rakuten ID, transition to partner sites, and earn Rakuten Points based on their purchases. This service creates a new channel for businesses to attract traffic to their sites while allowing users to accumulate points, even when shopping at stores not listed on Rakuten Ichiba. For more details, visit Rakuten Rebates.