#Japan #Child Development #Lii Sports Studio #DEA2000 #Shibuya, Kawasaki, Osaka, Chiba

Lii Sports Studio: Advancing Child Development Through Active Support

In a significant move to enhance child development across Japan, Lii Sports Studio, operated by Lii Inc. based in Nagoya, has simultaneously launched four new branches in Shibuya, Kawasaki, Osaka, and Chiba, effective December 1, 2025. This initiative aligns with their goal of maximizing happiness and growth opportunities for children. Lii Sports Studio strives to create a society where high-quality support is accessible to all children, regardless of their locality, with an ambitious plan to expand to 200 locations nationwide by 2030.

Encouraging Confidence Through Movement

Since the inception of Lii Sports, we have firmly believed in the power of physical activity to promote mental and physical development in children. For those facing developmental challenges, early exposure to appropriate environments for physical movement is crucial for fostering not only physical growth but also non-cognitive skills and, above all, a sense of “I can do it.” We consider it our responsibility to provide opportunities for children to experience joy and potential through physical activity. This commitment has led us to establish a uniform quality of support and accelerate the opening of multiple locations. The simultaneous launch of four studios in diverse regions marks a significant achievement in our mission to deliver the positive impact of sports to more children.

Innovative Approach: DEA2000

At Lii Sports, we have integrated our own unique development approach known as DEA2000 (Digital Ecological Approach 2000). By combining over 2,000 varied exercise programs generated automatically based on seven foundational senses and the child’s interests, we provide personalized support tailored to each child’s developmental stage. Instead of focusing solely on what children can or cannot do, our methodology emphasizes igniting their passion for activity, making physical exercise an enjoyable and empowering experience. This unique approach not only fosters autonomy in children but also ensures that they have fun with movement.

National Standardization with REPS and LBC

Ensuring uniform quality of support across all locations is essential for delivering an exceptional experience through physical activities. Our coaching policy, REPS (Respect, Ecological, Pump, Sports), is shared among all staff members to ensure a consistent understanding and embodiment of our values. In conjunction with LBC (Lii Border Check), which maintains high ethical standards and consistency in our support structure, we are equipped to deliver the unique Lii Sports experience across the nation. Our operational framework is built on a solid foundation, leading to a high Net Promoter Score (NPS) of 42.5 from our users, reflecting their satisfaction and trust in our services.

Towards 200 Locations by 2030

The simultaneous opening of our four new locations represents a pivotal shift as we transition into a phase ready for rapid expansion. By standardizing opening processes, training, and evaluation systems, we are committed to delivering the joy and positive experiences that come from physical activities to communities in need as swiftly as possible. Our goal is to achieve 200 locations nationwide by 2030, thereby creating a brighter future where every child can experience happiness.

Locations and Contact Information

• - Lii Sports Studio Hatgaya

Opened: December 1, 2025
Address: 2-18-1 Hatagaya, Shibuya, Tokyo
Phone: 070-9352-2052

• - Lii Sports Studio Yurigaoka

Opened: December 1, 2025
Address: 3-27-1 Yurigaoka, Asao, Kawasaki, Kanagawa
Phone: 070-9357-1562

• - Lii Sports Studio Gamouyonchome

Opened: December 1, 2025
Address: 3-6-32 Imafuku Nishi, Joto, Osaka
Phone: 070-9369-7086

• - Lii Sports Studio Higashichiba

Opened: December 1, 2025
Address: 2-12 Yaocho, Chuo, Chiba
Phone: 070-9361-1579

How to Apply for a Tour

To schedule a visit, please call the respective studio directly or visit the website here.

Fees for Services

• - For children aged 0 to 3 (until April 1)

Fees may start from 10% of the total based on income level.
Service fees may vary by personnel and region.

• - For children aged 3 to 5 years

Services for this age group are provided free of charge during the three-year period starting from April 1 following their third birthday.

Details on any local government regulations can be found by contacting your municipality.

Company Profile

• - Name: Lii Inc.
• - Director: Ayumi Hirose
• - Established: November 1, 2018
• - Business Activities: Child development support, after-school services, educational services, fitness programs
• - Head Office: 3-8-1 Gokiso-dori, Showa-ku, Nagoya, Aichi
• - Website: liistyle.com

Media Inquiries

For further inquiries, please contact:
Lii Inc. Public Relations
Contact: Yokoyama
Phone: 090-5944-9538
Email: [email protected]