#United States #New York #L'Oréal Paris #Glycolic Acid #Elvive

L'Oréal Paris Launches Elvive Glycolic + Gloss Collection

L'Oréal Paris has announced the highly anticipated arrival of its Elvive Glycolic + Gloss collection, which will be available this August exclusively at Walmart. Following earlier exclusive launches that generated considerable success, this collection is set to captivate consumers eager for glossy and shiny hair. The Glycolic + Gloss line includes a shampoo, conditioner, and a high-shine leave-in serum that promises versatility and an extra boost of shine for hair, whether wet or dry.

The Science Behind Glossy Hair

The introduction of Glycolic Acid to this haircare line marks a significant move in the beauty industry. Known for its effectiveness in skincare for smoothing and exfoliating, Glycolic Acid is now being utilized to enhance hair texture and appearance. When used together, the collection's products can deliver hair that is 14 times smoother and boast an outstanding gloss. This innovative approach reflects L'Oréal's commitment to pushing the boundaries of beauty science.

L'Oréal's previous successful launches in Latin America saw the Glycolic + Gloss collection become the number one haircare launch in various regions. The buzz surrounding this product has permeated social media platforms, with a remarkable 15 million views accumulated on TikTok and Instagram. The trending hashtags such as #ShinyHair, #GlassHair, and #GlossyHair demonstrate the growing desire among consumers for luminous and healthy-looking hair.

A Targeted Approach to Gen Z and Millennials

L'Oréal Paris aims to tap into the rising demand for shiny hair among younger consumers, specifically Gen Z and Millennials. As wellness increasingly intertwines with beauty routines, the brand seeks to connect with this demographic through relevant marketing and effective products. Collaborating with popular actress Ariana Greenblatt, best known for her role in the 2023 blockbuster film ‘Barbie,’ the brand is forging a connection with its target audience.

The Elvive Glycolic + Gloss collection features:

• - High Shine Leave-In Serum: Enriched with a 4% Glycolic Acid Complex, this serum is designed to provide immediate high shine whether the hair is wet or dry.
• - Shine Boosting Shampoo: This shampoo is formulated with Glycolic Acid, ensuring that hair becomes 14 times smoother while achieving a noteworthy gloss.
• - High Shine Conditioner: Along with the shampoo, this conditioner completes the system, enhancing shine and smoothness when used collectively.

Executive Insights

Laura Branik, President of L'Oréal Paris USA, expressed enthusiasm about bringing this globally praised collection to the US market, highlighting the innovative formulas that cater to consumer needs for shiny hair. She stated, “This skincare-inspired formula pushes the boundaries of innovation and leverages efficacious, cutting-edge ingredients like Glycolic Acid.”

Vinima Shekhar, Walmart’s Vice President of Beauty Merchandising, also shared her excitement, stating, “We are thrilled to enhance our partnership with L'Oréal Paris to introduce the latest innovation to Walmart customers.” This partnership underscores a mutual commitment to delivering high-quality, scientific beauty solutions at an accessible price.

Availability

The L'Oréal Paris Elvive Glycolic + Gloss collection will launch exclusively at Walmart stores nationwide starting August 1, 2025. Customers can also find these products available online on Walmart's website. With this innovative collection, L'Oréal Paris continues to lead in the haircare industry, proving its dedication to providing consumers with products that enhance both their beauty routines and confidence.

For more information and personalized advice, L'Oréal Paris encourages consumers to visit their official website or engage with them via their social media platforms on Instagram, TikTok, and Facebook.