LIL MOON 10th Anniversary
2025-12-04 03:13:21

LIL MOON Celebrates 10 Years with New ZERO Series Launch on December 4

LIL MOON Celebrates a Decade of Colorful Innovation



LIL MOON, a prominent name in the world of color contact lenses, is gearing up to celebrate its 10th anniversary with the introduction of a special commemorative color within its popular ZERO series. Set to launch on December 4, 2025, this new product promises to continue the brand's tradition of delivering quality and style to users everywhere.

Founded by PIA Corporation, headquartered in Shinagawa, Tokyo, LIL MOON has carved a niche in the cosmetics market with its stunningly vibrant lenses designed to enhance the natural beauty of wearers. The brand is not only known for its high-quality products but also for its commitment to comfort and luxury. The new anniversary color will feature a design inspired by sparkling champagne, packaged in a luxurious box that reflects the brand's premium character.

Unmatched Comfort and Innovation


What has set the ZERO series apart is its incredibly thin 0.03mm lens design, making it the thinnest one-day lens available in the domestic market as of October 2025. With a thickness comparable to that of natural vision, wearers will experience a barely-there sensation, making it easier to transition from regular lenses to the ZERO series. This innovation helps users avoid the discomfort typically associated with contact lenses.

Breathability at Its Best


In addition to its thinness, the LIL MOON ZERO series boasts an impressive oxygen permeability rate of DK/t: 45 across all prescriptions, which is more than double that of traditional 38% water content lenses. This improved oxygen flow reduces eye strain and the sensation of dryness that many contact lens wearers encounter throughout the day. Each lens is infused with MPC polymer solution, providing hydration that keeps eyes feeling fresh and comfortable.

The New Eye-Catching Color


The new color, dubbed "MOON CHAMPAGNE," aims to replicate the radiant sparkle of champagne in a glass, framing the eyes in a captivating glow. With a diameter of 14.2mm and a colored diameter of 13.6mm, these lenses ensure that wearers achieve an eye-catching look, perfect for any occasion.

Expanded Color Palette

LIL MOON's continued success is buoyed by its extensive range of colors and styles, designed to suit a variety of tastes and occasions. Like the past offerings, the new lenses will come in eight stunning shades that promise to complement diverse skin tones and enhance personal style.

The Face of LIL MOON: Momoka Nanbu


The brand's aesthetic is epitomized by its image model, Momoka Nanbu, a social media sensation and model known for her breathtaking beauty and innovative makeup styles inspired by international trends. Since her debut, she's worked with high-fashion brands like Emporio Armani and Diesel, establishing herself as a versatile and prominent face in the fashion industry.

Stay Connected


LIL MOON and Momoka Nanbu both maintain active social media channels, where fans can follow product updates and beauty tips:

Product Information


  • - Brand Name: LIL MOON
  • - Price: Starting at 1,600 JPY (excluding tax) for a pack of 10 colored lenses
  • - Availability: Through the LILY ANNA official website
  • - Lens Specifications: BC 8.7mm, DIA 14.0mm/14.2mm, water content 38%, UV protection
  • - Wearing Duration: Daily wear, disposable after one day
  • - Prescription Range: Available in various strengths from ±0.00D to -10.00D

Company Overview

Founded by PIA Corporation, the company is dedicated to providing high-quality medical device manufacturing and contact lens products. For more insights, visit the official PIA Corporation website.

This December, LIL MOON’s 10th-anniversary celebration is not just about reflective moments; it's an invitation to experience the future of color contact lenses with stunning blends of comfort, quality, and beauty.


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Topics Consumer Products & Retail)

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