#Japan #Tokyo #Digital Marketing #Seibu Prince #Medix Inc.

Seibu Prince Hotels: Pioneering the Hospitality Industry

Seibu Prince Hotels Worldwide Co., Ltd., a key player in Seibu Group's hospitality and leisure sector, has been at the forefront of Japan's hotel industry for over a century. With a name change in April 2022 from Prince Hotels, the company now boasts an extensive portfolio of 86 hotels under ten brands, alongside golf courses, ski resorts, aquariums, cinemas, and bowling alleys. The evolution and resilience of this company are evident as it navigates a rapidly changing market landscape.

The Marketing Support Challenge

Amidst the COVID-19 pandemic, there was a dramatic decline in inbound tourism, prompting a need for Seibu to enhance its visibility among domestic consumers. The primary goal was not only to broaden brand recognition but also to achieve optimal consumer recall. Past surveys revealed a disadvantage in being the 'first thought' for potential guests, showcasing the urgency for impactful marketing strategies.

Medix Inc.'s Strategic Innovation

To tackle these challenges, Seibu turned to Medix Inc. for comprehensive digital marketing support. Medix's approach focused on executing integrated promotional strategies, aligning mass advertising like TV commercials with digital platforms. A vital aspect was the provision of a robust PDCA (Plan-Do-Check-Act) cycle enabling rapid pivots in strategy to address unforeseen issues, ensuring the brand could increase its recognition swiftly and effectively.

Key Support Activities by Medix:

• - Ideation of Promotional Strategies: Collaboratively developed targeted marketing campaigns.
• - Management of Web Advertising: Oversaw various digital advertising initiatives to amplify reach.
• - Landing Page Development: Created engaging landing pages for optimal user experiences.
• - Implementation of Analytics Tools: Provided tools and support to track and analyze performance, enabling data-driven decision-making.

The Pre-Support Scenario

The pandemic had left the hospitality sector reeling, making it imperative for Seibu to rethink its marketing approach. The struggle to secure first-consideration status highlighted the necessity for a refined strategy focused on establishing a strong presence in the domestic market.

Results Post-Medix Engagement

Since partnering with Medix, Seibu Prince Hotels experienced measurable success in brand uplift. Structured KPI settings accompanied by recurring weekly meetings yielded a fast and effective PDCA process, fostering a closer collaboration that led to an increased brand awareness.

The Decision to Collaborate with Medix

The existing relationship between Seibu Prince and Medix laid the foundation for trust, with an understanding that Medix could cater to various needs promptly. This partnership proved invaluable, particularly when navigating the complexities of setting precise targeting strategies and crafting meaningful communications. The clarity of Medix's proposals and their commitment to regular interactions resonated deeply with the Seibu team, fostering confidence that they were aligned in their goals.

Medix Overview

Based in Chiyoda, Tokyo, Medix Inc. is a comprehensive digital marketing consultancy engaged in activities including online advertising, web development, analytics, and CRM consulting. Their commitment to support and enhance brand visibility positions them as a key player in Japan's digital marketing landscape.

For further information, you can visit Medix's corporate site at Medix Inc., or follow them on Instagram and Facebook.

Contact Medix for Inquiries

If you have questions regarding this case study or need marketing support, please reach out to Medix's PR contact, Tokuda, at +81-3-5280-9471 or via email at [email protected].