#United States #Hawaii #Bad Ass Coffee #Give a Hoof #Viejo Blend

Bad Ass Coffee of Hawaii Revives 'Give a Hoof' Campaign

In an exciting initiative, Bad Ass Coffee of Hawaii has officially kicked off its renowned annual campaign, 'Give a Hoof,' for the year 2026. This month-long effort encourages support for the welfare of abandoned and wild donkeys, focusing on their rescue and care. The campaign began on August 3rd and runs throughout the month, rallying community support for this important cause.

The Unique Blend: Viejo

This year's campaign introduces a special coffee blend called 'Viejo,' named after one of the rescued donkeys integral to the initiative. A limited quantity of bags of Viejo will be available for purchase, and for every $25 bag sold, $5 will be directed to the campaign's sanctuary partners. Coffee lovers can find the Viejo blend on the company's website or at local participating locations, while supplies last. Chief Brand Strategy Officer Iain Douglas expressed enthusiasm for the program, highlighting its goal to raise additional funds for donkey rescues. The Viejo blend is a true representation of the heart and soul behind the campaign.

Honoring Donkeys: A Historical Perspective

The 'Give a Hoof' campaign isn't just a seasonal effort; it pays homage to the legacy of donkeys in Kona, Hawaii, who once played a vital role in transporting coffee down steep volcanic slopes. Known affectionately as 'the badass ones,' these noble animals not only inspired the brand name but are also a symbol of the company's ethos. The initiative emphasizes the need to support these intelligent and emotional creatures, many of whom face overpopulation and neglect.

Supporting Three Sanctuaries

This year's campaign extends its benefits to three donkey rescue organizations: Longhopes Donkey Shelter in Colorado, Leilani Farm Sanctuary in Hawaii, and the newly introduced Oscar's Place in California. Ron King, Co-Founder of Oscar's Place, stresses the critical importance of the work being done at sanctuaries, highlighting how every dollar raised translates into better care and protection for these animals. The collaboration aims to provide urgent support for donkeys in need.

Engaging the Community

During the month of August, residents and visitors alike can contribute to the cause in several ways. Customers can participate by:

1. Purchasing the limited-edition Viejo blend.
2. Rounding up purchases in-store at participating locations.
3. Making direct donations online or in-store.

This year, Bad Ass Coffee of Hawaii aims to raise at least $20,000 for its partnered sanctuaries, creating a significant impact on the lives of many donkeys.

Brew Good, Do Good

The 'Give a Hoof' campaign is part of Bad Ass Coffee of Hawaii's broader philanthropic initiative, Bad Ass For Good, which embodies the spirit of Aloha and aims to support various communities, service members, and four-legged friends.

To find out more about Bad Ass Coffee of Hawaii and participate in the initiative, visit their website at www.badasscoffee.com or download their mobile app, available on both the Apple App Store and Google Play Store. Established in 1989 on the Big Island of Hawaii, Bad Ass Coffee of Hawaii continues to share premium Hawaiian coffees and create a lasting impact through its community engagement efforts.